Today Vanessa Kynes and I are chatting about how to effectively follow up with people. Or in other words, how to follow up in a way that gets people to take action. We chat about some of the broader reasons that we all should be following up with leads and then we jump into some super practical strategies and discuss different scenarios, like what does a normal follow-up look like, how do we prevent people from ghosting even after they’ve committed to moving forward, and how often should we follow up.
This has been one of my favorite conversations to date. It’s a little on the longer side, but I think we cover a lot of great stuff. If you’re looking for a more condensed version of this content, be sure to check out the corresponding blog post that was released along with this episode. It even includes some templates that you can use as you follow up with people.
Also, Vanessa and I have a conversation towards the end of the episode about following up with people in the context of the current pandemic and quarantine.
From the original blog post…
Somebody reaches out regarding your services or products. You send over pricing, details, and other answers to questions. And then you wait to hear from the prospect. Either she responds or doesn’t—but you leave it at that.
If that sounds like you, my guess is that you’re leaving money on the table. And maybe even a lot of money.
So, what else should you be doing? Following up.
Following up is important because you’re able to learn more about your customers, it encourages people to make a decision, and allows you to make informed adjustments to your business whether it’s changing up your prices or the way you present your services.
Davey is the co-founder of Davey & Krista, a creative studio known for high-converting Showit website templates crafted for photographers, creatives, and entrepreneurs. He helps businesses craft an answer to that question and then develops a strategy for communicating it. After years of running agencies that have managed millions in ad spend, he’s seen firsthand the power of effectively answering that question.
Explore website templates and free resources at daveyandkrista.com.
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