Today’s guest is Petronella Lugemwa of Petronella Photography, and we’re chatting all about strategies for connecting with your ideal client.
Petronella has an incredible background—she was born in Uganda, moved to the states from Zimbabwe, has an MBA and undergraduate degree in Chemical Engineering, and she worked with big brands like Cover Girl, Advil, and Splenda. That’s all before becoming a wedding and marriage proposal photographer, specializing in helping multicultural couples celebrate their love in a modern way.
We dig into how Petronella figured out who she wanted to serve, and then she shares steps for figuring that out in your own business.
More about Petronella:
Petronella Lugemwa is an international wedding and marriage proposal photographer, speaker and storyteller who specializes in helping multicultural couples celebrate their love in a modern way and believes that what makes you different makes your beautiful.
She photographed the November 2018 cover of Rangefinder Magazine and was named 1 of 30 Rising Stars in wedding photography worldwide in 2018. Petronella Photography has been featured in Essence, Martha Stewart Weddings, The Knot, New York Magazine Weddings and MunaLuchi Bride.
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