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Creating Valuable Art that Sells

Brands that Book Show, Expand Your Reach

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Interview w/ Emily Jeffords

"Most of the time, if you're creating work you enjoy, there's a market for it. Because if you enjoy it, someone else will also."

Today’s guest is painter and artist mentor Emily Jeffords. I’ve owned a few of Emily’s prints for years and it was a huge honor to chat with her today.

 

In this episode, we talk through:

  • finding inspiration
  • creating artwork that sells
  • the artist journey

And regardless of whether you’re a painter or fine artist, if you have a creative heart, I think you’ll find a ton of takeaways in this episode.

More About Emily

Emily leads creative retreats, called Creating With Nature Retreats that focus on nurturing deep inspiration.

She is also the visionary behind ‘Making Art Work,’ a course that has empowered thousands of artists to run successful and profitable businesses, catalyzing a culture shift in the artistic community.

Additionally, Emily hosts ‘The Collective,’ a dynamic monthly membership for artists, workshops, and classes, all crafted to empower creatives to thrive in their studios and businesses. Doors to the Collective actually open again this month and we’ll include a link in the show notes).

In an era when being a “successful artist” is more attainable than ever, Emily finds immense joy in witnessing the flourishing of countless creatives under her mentorship as well as the growth of her own studio with collectors around the globe and partnerships like as a home goods collection with Anthropologie, artwork with West Elm, hand-painted ornaments with School House Electric, and other gorgeous brands.

0:00 Intro + backstory
16:06 When did you introduce prints in your business?
26:20 Was there a primary marketing avenue that helped you build your business the most?
32:27 If someone is interested in getting started as an artist, do you have a framework to help them start selling their art?
39:12 Is it better to niche your artwork down or is it better to create artwork that is more broad?

In this Episode

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