An Eye for Detail, A New Era of Design
Kate of Devon & Pinkett isn’t your average floral designer—she’s a former fashion designer, world traveler, and creative powerhouse. Her story began with chalk signs at Whole Foods and has evolved into a full-service floral and event design firm based in Chester County, Pennsylvania, serving the East Coast and destination clients.
Why the Website Redesign Mattered:
- Her previous site (a DIY Squarespace template) looked “fine” but didn’t reflect the refined, editorial-level work she was offering.
- Clients loved her designs but weren’t seeing the full breadth of her event design capabilities.
- She needed a site that worked hard behind the scenes, converting visits into bookings—and communicating her value at first glance.
The Results?
✅ Increased trust from clients
✅ A $30K service add-on directly tied to the new site
✅ More aligned, design-savvy clients who hand over creative control with full confidence
The Story Behind Devon & Pinkett
Kate didn’t take a traditional path into the floral world. Her career has included designing for Whole Foods, creating fashion for brands like Bloomingdale’s and Macy’s, and traveling the world on mission trips. When she created her first floral arrangement for a friend’s baby shower, she had no idea it would spark a new creative calling. That led to Devon & Pinkett—a brand now synonymous with thoughtful, lush, editorial floral and event design.
Why the Website Redesign Was So Crucial
Kate originally launched a Squarespace site out of necessity during a tough season of life. But as the business grew and bookings hit five figures, the site began to feel flat and mismatched to her brand.
“I wanted my clients to land on my page and feel like they’ve come upon something very special—a cut above the rest.”
She craved a website that:
- Highlighted event design as a core offering—not just floral work
- Converted luxury leads without her needing to explain her value
- Showcased her editorial-level portfolio in a clean, coastal, and high-end layout
- Was easy to edit, yet refined in every detail
Why a Davey & Krista Template
The Davey & Krista aesthetic immediately resonated with Kate’s vision: clean, coastal, luxurious, and flexible. She loved that she could customize the semi-custom template with her branding and portfolio, while still having full control post-launch.
“I needed to be able to go in at any time to update photos and text—but I also needed it to feel elevated and unique. Davey & Krista templates did both.”
Real Business Results
Since launching her new website, Devon & Pinkett has seen a notable shift—not just in inquiries, but in how clients perceive and trust the brand. One client added $30,000 in services after booking, based solely on how confident they felt after seeing the work online.
“My field is highly dependent on aesthetics. Now that my talents are visually showcased, clients just say: ‘I trust you.’”
Her site now reflects the full scope of what she offers: floral artistry, event design, and large-scale installations across the East Coast, Caribbean, and beyond.
Recommended Resources
Showit Website Templates for Floral Designers
Template Customization Services
Krista is the co-founder of Davey & Krista, a creative studio known for high-converting Showit website templates crafted for photographers, creatives, and entrepreneurs. With over 15 years of branding and marketing experience, she helps business owners launch stunning websites without the tech overwhelm. Krista also teaches designers how to turn their creative skills into a thriving business—through templates, courses, and behind-the-scenes strategy. When she’s not designing, you’ll find her chasing sunshine, color palettes, and gluten-free pizza.
Explore website templates and free resources at daveyandkrista.com.
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