When a fashion industry veteran wanted a website that reflected her experience, expertise, and new digital offerings, she turned to a Davey & Krista template—and saw results almost immediately.
From the Middle East to Europe, Elisabeth of Design Directive has spent over two decades guiding global fashion businesses. But when it came time to expand her consultancy and launch an online course, her old website no longer reflected her elevated, forward-thinking brand.
Here’s what she achieved with her Showit redesign:
- +15% increase in course enrollments within 30 days
- +8% of students upgraded to her 1:1 coaching package
- +30% blog traffic increase (month-over-month!)
- +10% client inquiries and consultations Q1 vs. last year
Whether you’re launching a new offer or elevating your online presence, Elisabeth’s story is a clear example of what’s possible with the right design foundation.
A Passion for Fashion—and Empowering Others
Elisabeth always dreamed of working in the fashion industry. After studying design and holding senior buying and management positions across Ireland, Europe, and the Middle East, she launched her own fashion business consultancy—helping brands elevate both their creative and commercial strategy.
More recently, Elisabeth expanded her mission with an online course to help aspiring fashion buyers enter the industry with confidence. But she knew one thing for sure:
“My old website wasn’t doing justice to the quality of work and results I deliver.”
Why She Knew It Was Time for a Redesign
Elisabeth’s previous site wasn’t just dated—it lacked clarity and structure, making it hard for visitors to understand her services or access her course.
“The goal was to better reflect the professionalism of my work and offer a seamless user experience. I wanted it to feel elevated but also inviting to course participants and coaching clients alike.”
The redesign wasn’t just about aesthetics—it was about positioning her brand to attract aligned clients and students.
Choosing a Davey & Krista Template
Elisabeth chose a Davey & Krista Showit template for three key reasons:
- Elegant, fashion-forward design that fit her brand vision
- Strategic page layouts that made navigating services and learning options effortless
- Customization flexibility that allowed her to build a site that felt truly her own
“Their aesthetic matched exactly what I was looking for—sophisticated, stylish, and completely customizable.”
Her Favorite Features
Elisabeth’s favorite part of her new site? The layout and branding.
“The color palette and structure now reflect my business goals perfectly. It’s intuitive to navigate and does a great job of showcasing my background, services, and the course.”
With standout pages for services, education, and her blog, Elisabeth finally had a home for every part of her business—without sacrificing elegance.
Real Results: Growth in Every Corner
Since launching her redesigned site, Elisabeth has seen growth across the board:
- 📈 15% increase in course enrollments in the first month
- 💬 8% of course students booked 1:1 coaching
- 🔎 30% blog traffic increase month-over-month
- 🤝 10% increase in client inquiries and consultations in Q1 YoY
“The SEO course and template guidance from Davey & Krista helped me finally get visibility on my blog. It’s been a game-changer.”
Recommended Resources
- 🌐 Design Directive – Elisabeth’s new website
- 🎨 Davey & Krista Templates – Showit templates used
- 📈 SEO Course for Creatives – Helped boost Elisabeth’s blog traffic
Krista is the co-founder of Davey & Krista, a creative studio known for high-converting Showit website templates crafted for photographers, creatives, and entrepreneurs. With over 15 years of branding and marketing experience, she helps business owners launch stunning websites without the tech overwhelm. Krista also teaches designers how to turn their creative skills into a thriving business—through templates, courses, and behind-the-scenes strategy. When she’s not designing, you’ll find her chasing sunshine, color palettes, and gluten-free pizza.
Explore website templates and free resources at daveyandkrista.com.
VIEW THE COMMENTS
Add A Comment