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Getting Started with Pinterest Ads

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Interview w/ Erin Harding

"I encourage people to use Pinterest in addition to other platforms because they do different things. It's not an either or, it's an and situation."

In today’s episode I’m chatting with Erin Harding of Simple Pin Media. We recently worked with Erin to up our own Pinterest ad game (aka – we had none) and her wealth of knowledge blew us away. I knew we had to get her on the podcast to share all things ads with you.

We’re chatting about everything from

  • getting started
  • who Pinterest ads are a good fit for
  • some of the surprising ways Pinterest ads differ from Meta and Google ads.

If you’ve considered using Pinterest ads to boost your results, you’re going to want to tune into this episode because it is jam packed with helpful tricks.

More About Erin

Erin Harding is the Director of Advertising & Design at Simple Pin Media, a Pinterest Marketing Agency. In her 9 years at Simple Pin Media she has worked with hundreds of different people to grow their business through Pinterest Advertising. When she isn’t helping to grow other’s businesses, she is running her own house plant business, coaching team sports and her kid’s school, and squeezing in lunch dates with her husband.

0:00 Intro
3:29 Did Pinterest have ads when it first came out?
4:14 Was there a lot of trial and error at the beginning?
8:03 Which type of businesses are a good fit for Pinterest ads?
9:19 Do you think Wedding photographers could benefit?
12:05 What are some things people should have in place before starting with Pinterest ads?
12:30 #1 – Have the Pinterest tag or API installed.
13:29 #2 – If you have a shop, get the catalog set up on Pinterest and apply for verified merchant program.
15:55 #3 – Have your budget set to run ads for a minimum of 3 months.
20:20 What is a good starting budget?
23:26 For a course launch, would Pinterest ads work for that?
25:15 How do Pinterest ads differ from Meta and other platforms?
28:44 What are additional mistakes you see people making when starting with Pinterest ads?
33:20 Is there a specific design of an ad that works better than others or does it vary?

In this Episode

Verified Merchant Program
Simple Pin Media (Instagram) (YouTube)
Pinterest Ads with Erin Harding

Resources

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