“If you want better conversion rates during your launch, you can’t only focus on lead gen. You also have to qualify those leads. And that’s why getting new leads to take an additional action like joining a Facebook group or watching a free video is so important before you ever put an offer in front of them.”
In today’s episode, Till Agency cofounders Jesse Morquecho and Ryan Akins join Davey to discuss how they would launch a course in 2024. Using their favorite game (Settlers of Catan, anyone?) as an example, they tell you how they would generate leads, launch the product, and what they would do post-launch to get their product into as many hands as possible.
Find It Quickly (in the Episode)
- 0:00 – Intro
- 3:32 – What we would do before we launch a product
- 6:25 – Step 1: Generate Leads (instead of asking for a purchase, you ask for an email)
- 7:44 – How much lead gen do I need to do before actually launching a course?
- 9:20 – Do I need more leads for a high ticket item?
- 9:50 – What is a typical conversion rate for an email list?
- 10:51 – What if I’ve built trust but haven’t launched yet?
- 13:11 – Step 2: Engage your leads
- 14:09 – Best ways to engage your audience
- 16:20 – Using Mighty Networks to qualify leads + sell
- 17:17 – Step 3: Beta Launch + gather testimonials
- 20:35 – How to avoid cannibalizing your sales
- 21:45 – Pre-sell to our list (at a discount)
- 23:10 – Are live webinars still worth it?
- 26:50 – Are webinar replays worth it? What are the alternate options?
- 29:15 – Should you run ads to your webinar?
- 30:25 – Should you do an open/close cart? How long should it stay open?
- 33:25 – What kinds of emails should you send?
- 37:50 – Should you run retargeting ads?
- 39:40 – What happens after the cart closes? How do you decide to do a downsell?
Resources Mentioned in the Episode
- Till Agency
- Settlers of Catan
- Free Digital Ad audit (Facebook, Pinterest, Tik Tok, Google, etc)
- Free SEO Audit
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