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How to Choose and License Typefaces (Fonts) with Jen Wagner

Brands that Book Show, Build Your Website & Brand, Fonts

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Interview w/ Jen Wagner

“Maybe there’s a combination that completely surprises you because you would never put it together. Then you stumble upon it and it just works!”

In today’s episode, I’m chatting with type designer Jen Wagner.

Jen is one of the most talented type designers around and not only do we use one of her fonts on our own site, we’ve also licensed several of her fonts for our templates.

Brands that Book with Davey & Krista Jones

Episode 228 - Saying "Yes" and Doing Things Scared

Episode 228 - Saying "Yes" and Doing Things Scared

      0:0042:20

      We dive into

      • the basics of font pairings
      • choosing the right type for your project
      • different licensing situations
      • when to use the various licenses Jen offers

      Designers – prepare to fall even more in love with Jen & her work. And even if you’re not a designer, chances are that from time to time, you need to pair different fonts together or purchase a license.

      More About Jen

      Jen Wagner is an independent Nashville-based type designer known for her authentic and candid approach to type design and business. The attention to detail and quality of her typefaces reflect her core belief that beautiful type should be available to as many creatives as possible. With nearly a decade of experience, she has cultivated a reputation for crafting obsession-worthy typefaces that resonate deeply with designers of all kinds and skill levels.

      0:00 Intro
      7:36 Have you considered reviving old designs?
      8:05 How do you come up with new designs for fonts?
      12:34 Can you tell us more about the psychology of typeface?
      16:22 Could you share some general tips for finding fonts that look good together?
      23:50 Can you talk about different font licensing?
      30:05 Do you have a favorite front from your designs?

      In this Episode

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      With hundreds (if not thousands) of fonts in the Canva library, it can take some time to find the gems among the weeds. Looking at you Awkward Chubby. Seriously. No thanks, Canva. 

      Drop your email below and we'll send the Free Canva Font Pairing Guide straight to your inbox. Keep your brand looking effortlessly elegant—without wasting a precious minute.

      copy + paste into your own projects

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        Meet Davey & Krista

        After building a successful photography business and launching the Rising Tide Society, one of the largest communities for creatives in the world, we decided to make helping creatives build brands that book our full-time gig. 

        We believe in chasing hard after an intentional life—one that includes fulfilling work, palm trees and blue skies, time with our sons Jack & Bennett, and—of course—wine and pizza.

        We’re here to help you as you build a brand that books so you can chase after the life you want.

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