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How to Find an Audience for Your Online Course

Brands that Book Show, Expand Your Reach

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Interview w/ Chad Campbell

"We want to focus on a single outcome, which will dictate who it is that we're going to target."

This week I’m joined by Chad Campbell of Teach Well Online. Chad and his wife Becca Campbell are good friends and frequent guests on our podcast. You might know them from their success of Little Z Sleep, The Course Company or The Sleep Sorority.

Chad and Becca have recently started a new venture helping others find success online with courses. In this episode we dive into finding an audience for your online course, choosing a topic and how to begin structuring your content in a way that makes sense for the learner.

And if you’re interested in working directly with Chad and Becca to create and sell an online course, they’re taking a group through the online course creation process this month. We’ll include a link in the show notes.

Chad and I spill the beans on something he has been helping me create specifically for designers. This product is a first for us and it’s something I’m really excited to put out in the world. I’ll share more details soon.

More about Chad and Becca

Chad & Becca believe anyone can teach well online – if they know how. Between the two of them they have 3 education degrees, 9 years of classroom experience, sold over 25,000 online courses, and earned over $2 million dollars teaching online. Teach Well Online helps you teach the right people the right content so your course will sell more.

0:00 Intro
2:52 Tell us more about Teach Well Online and what led you to start this new venture
5:38 How does someone figure out what to create when starting a course?
6:20 What would you tell a photographer wanting to create a course similar to others?
7:47 How would you encourage someone who doesn’t think they have something worth sharing?
8:28 How do you find the right audience to teach to?
11:25 Are you suggesting people try to imitate like you would an artist when creating art?
12:11 Is it better to choose a broad topic or niche down?
15:10 Do you believe someone needs to be an expert to teach something?
17:22 Would you say someone needs to have a platform in order to launch and sell the course?
18:34 What is one of the greatest challenges when writing an online course?

In this Episode

Course Clarity Framework (free resource)
Course Writers Coaching
Teach Well Online

Resources

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