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Shifts in the Wedding Industry

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Interview w/ Elizabeth Sheils

"You're selling yourself short by offering up the quote + details of the services prior to the contract + invoice."

Elizabeth Sheils, co-founder of the popular CRM, Rock Paper Coin, joins me on the podcast today for a wide-ranging interview. Initially we set out to discuss proposals and her unique take on where unique proposals fit into the booking process.

But the discussion evolved into a discussion about the current climate of the Wedding Industry, and what Elizabeth has learned about Gen-Z’s purchasing motivations and patterns and it was a fascinating conversation.

Any service-based business could benefit from this conversation but especially those in the Wedding Industry.

0:00 Intro
7:54 Can you tell us more about the general booking process and best practices from using Rock Paper Coin?
11:36 Where does pricing fit into the booking process?
14:50 When someone sends you an inquiry, what are the ideal next steps for higher converting customers?
20:21 What are ways you coach people to ask for the sale?
22:50 Are there any other levers you pull during the call to help the client envision working with you?
25:08 Have you seen any other trends with gen-z clients?
27:34 What are you thoughts about the engagement gap?

In this Episode

Rock Paper Coin
Gen Z shopping via social
Gen Z response time
Lead time matters

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