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How to Launch a Million $ Business in 48 hrs

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Interview with Noah Kagan

“Think of the thing you’re actually excited to sell and don’t think of it as a sell, think of it as a benefit.”

Friends! I am very excited about sharing this week’s episode because it features founder and CEO of AppSumo, Noah Kagan.

Noah is someone I have been following for about a decade now because his content is super tactical and top notch. I can count on one hand the number of email newsletters I’ve been subscribed to for over 1 year and still read almost weekly… and Noah’s is one of them!

Be sure to enter the giveaway (below) to win a copy of his recently released book: Million Dollar Weekend.

In this episode, we discuss his recent book launch, Million Dollar Weekend: How to Launch a 7-figure Business in 48 Hours. We jump into how to create a viable business idea and find your first customers WITHOUT having to create anything at all.

Want a copy of his book? Enter the giveaway…

A quick note about something we mention in the episode: I recently became the CEO of a software company that acquired Sumo. Sumo is a lead generation tool that does things like forms and pop-ups, and it’s actually a tool that Noah and his team developed. To learn more about Sumo and this new direction, head on over to sumome.com.

0:00 Intro
7:23 What are the typical fears holding people back?
12:48 How did AppSumo get started?
17:23 How did you develop a skill of cold-emailing?
25:13 Can you speak to what people think entrepreneurship has to be?
29:14 What are you going to do in the first 48 hrs of launching a business?
36:58 What is the law of 100 and why do you think it’s valuable?
42:06 How do you know when to stick with something or quit?
43:28 How do you create so much content?
45:00 How much of that is repurposing content that already exists?
47:07 How do you decide what content to consume?
48:50 What is one idea that has stuck with you?

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