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Top Pinterest Marketing Trends for 2024

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Interview with Kate Horodyski

"Pinterest is more similar to Google than Instagram. When you’re marketing yourself on Pinterest, apply the same principals you would apply to SEO. Think keywords and posts that will target what users are actually searching for."

We’re chatting with Pinterest expert, Kate of KH Social, about all things Pinterest 2024. We discuss…

  • current best practices
  • how to use Pinterest to drive traffic to your site for years to come
  • how many pins you actually need to share in a day to be successful using trends
  • and how to get started if Pinterest is new or if the extent of Pinterest use includes recipes, outfits, and wedding inspo from that time you were engaged in 2014…

We’re doubling down on Pinterest as we head into the New Year. Why? Because it’s consistently one of our TOP sources of traffic and it generates many qualified inquiries throughout the year. If you run a business where visuals are important, there’s no better platform than Pinterest!

Interested in learning more about Kate?

Kate is a Pinterest Strategist, who is passionate about helping bloggers, creatives, & lifestyle brands grow their business and thrive online through impactful Pinterest marketing. She is based in Halifax, Canada, but serves clients worldwide.

0:00 Intro
2:52 What kind of a blogger were you before diving into Pinterest?
3:33 Why is it still relevant in 2024?
5:02 If someone has no idea how to market themselves on Pinterest, what would you say is the biggest difference from other social marketing strategies?
6:27 Would you say that any business could find success on Pinterest?
7:23 What has changed and what are some of the things we should be sharing on Pinterest?
8:22 Is there an emphasis on idea pins versus more traditional pins?
9:50 Do you think it’s worth it to repurpose Instagram content to Pinterest?
11:08 What about boards? Is it good to spread out the content throughout several boards?
12:10 Do you have tips for the way pins should look?
13:50 If someone only had 30 minutes a week, where should they focus their time?
14:25 Can someone make one Pinterest graphic or several different version that link to the same content?
15:30 Does someone need tailwind?
16:57 Can you talk about Pinterest Predicts?
17:48 What are some things you saw are going to be trending this year?
18:04 Are you using these in your own business?
19:16 Is it hard to change over to a business account?
20:05 If you see something performing well, do you think it’s worth it to promote it?
21:08 Does someone need a large budget to promote pins?
22:35 What else do you want people to know for Pinterest marketing in 2024?

In this Episode

KH Socials (Blog + Instagram)
BTB Episode 144: How to Optimize Your Pinterest Account (2022)
BTB Episode 116: Pinterest Trends (2021)
BTB Episode 31: Pinterest Trends (2019)
BTB Episode 19: How to Use Pinterest to Increase Brand Visibility + Website Traffic
KH Socials Beginner Guide
Tailwind
Later
Pinterest Predicts 2024
Pinterest Trends
Looking for help with Pinterest Ads? Here are some recommendations from Kate: Halycon Hive and Cathy Heflin

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