For interior designer Jamie Naugle, design has always been more than just a job—it’s been a natural way of seeing the world. After earning her degree in Interior Design and spending time working under seasoned professionals, she launched Jamie Naugle Interiors, a full-service interior design firm based in Texas, specializing in high-end residential interiors, architectural details, and fully furnished spaces.
“I wanted more freedom in what I designed and how I designed. Rebranding and redesigning my website was a crucial part of attracting the right kind of client—one who values craftsmanship, process, and timeless design.”
The Challenge: A Brand That Needed to Reflect Her Vision
While Jamie’s design work had long been elevated and editorial-worthy, her brand and website didn’t yet reflect the full scope of her vision or expertise. She came to us ready to grow into a more luxurious, design-forward digital presence—one that communicated the structure of her process, the depth of her services, and her appreciation for organic, architectural, and curated design.
Jamie’s ideal client?
Design-conscious professionals who appreciate subtle luxury, refined craftsmanship, and a calm, editorial aesthetic. With an average home value of $1M–$4M, these clients are busy, high-achieving individuals who want to work with a designer they can fully trust to execute a high-end vision with minimal stress.
“I want to work with clients who see the value in the experience I provide—who hire me for the results, not the bargain.”
The Solution: A Brand and Website That Feels Structured, Sophisticated, and Effortlessly Editorial
Jamie described her brand as refined, organic, and grounded in detail. She drew inspiration from nature, antiques, and the architectural charm of European cities—especially the millwork and mouldings of England. She wanted a site that felt understated but undeniably luxurious.
We worked closely with Jamie to craft a visual identity and customized website that aligned with her long-term business goals:
- A clean, minimalist layout with intentional whitespace to mirror the curated feel of her portfolio
- Typography that feels classic and editorial—elevated but approachable
- An intuitive, structured user flow that mirrors her process and builds trust
- A service breakdown that highlights full-home design, room-specific projects, and renovations
- Strategic visual hierarchy that draws clients to the contact form after reviewing her portfolio and (coming soon!) bio video
“I want clients to buy into my brand, trust the process, and ultimately reach out. The new site feels like me—and that’s exactly what I needed.”
The Result: A Digital Presence That Matches Her High-End Design Work
With her new brand and website in place, Jamie now has the confidence to grow into the next phase of her business. Her site is designed to support her as she scales—eventually leading a team of designers while serving as Creative Director. And beyond client work, she’s setting her sights on licensing opportunities and product collaborations.
“This is about more than a website. It’s about building a foundation that allows me to step into a bigger vision—one that includes visibility, partnerships, and recognition as a leader in the field.”
Jamie’s Brand at a Glance:
- Keywords: Refined, Editorial, Organic, Sophisticated, Intentional
- Target Client: Female, 40–65, C-level or entrepreneurial, values quiet luxury
- Signature Style: Classic-meets-modern, layered with vintage and architectural touches
- Dream Projects: Whole-home transformations, millwork-focused renovations, clients who appreciate art and craftsmanship
- Long-Term Vision: Grow into a Creative Director role, license her own fabric or tile collection, and become a household name in luxury interiors
Ready to Elevate Your Brand and Website?
Whether you’re refining your process, repositioning for a higher-end market, or simply ready to have a website that feels like you—we’d love to help you get there.
Explore Showit Templates for Interior Designers
Krista is the co-founder of Davey & Krista, a creative studio known for high-converting Showit website templates crafted for photographers, creatives, and entrepreneurs. With over 15 years of branding and marketing experience, she helps business owners launch stunning websites without the tech overwhelm. Krista also teaches designers how to turn their creative skills into a thriving business—through templates, courses, and behind-the-scenes strategy. When she’s not designing, you’ll find her chasing sunshine, color palettes, and gluten-free pizza.
Explore website templates and free resources at daveyandkrista.com.
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