How The Flower House Booked a $30K Wedding with a Website That Finally Matched Their Brand

Your Website Is More Than a Gallery—It’s a Growth Strategy

When you’ve been in the wedding industry for 20 years, you’ve seen it all—trends, platforms, client expectations, and yes… outdated websites. Jinger, the heart behind The Flower House, knew her 2017 website no longer aligned with the elevated, high-touch service her floral business had grown into.

In this post, you’ll learn how she:

• Transformed her online presence to match her modern brand
  
• Used a Showit template to elevate (not complicate) her website
  
• Booked a $30K floral design wedding shortly after launching
  
• Created a more strategic inquiry process that filtered the right clients
  

If you’re a floral designer whose business has grown—but your website hasn’t—this one’s for you.

Meet Jinger of The Flower House

Celebrating 20 years in business this October, Jinger’s story is a testament to both passion and evolution. What began as a part-time admin job in a flower shop quickly became a full-fledged career—and eventually, business ownership.

From planner to designer to floral entrepreneur, she’s built The Flower House into a sought-after wedding floral studio serving high-end clients in the Bay Area and beyond.

Her daughter joined the team in 2018, bringing a modern eye to their designs—and it was time the brand reflected that evolution too.

Why a Website Redesign Was Non-Negotiable

“The wedding industry moves fast. My site hadn’t,” Jinger said.

Her last redesign was back in 2017. While it served her well for a season, the business had grown. The client expectations had shifted. And the old website?

• No longer showcased the refined look her brand had become known for
  
• Lacked modern features like mobile responsiveness and updated galleries
  
• Didn’t reflect their minimum investment or filter the right clients
  

It was time for something that felt modern, high-end, and functional.

The Favorite Feature? Seamless Design That Sells

“I love how beautiful and seamless the site looks across desktop and mobile,” Jinger said.

With her new site:

• The galleries show off a full range of floral design styles
  
• The layout guides users through a clear, branded experience
  
• Instagram integration keeps the portfolio looking fresh automatically
  
• The design feels elevated and personal
  

It’s not just pretty—it’s purposeful.

Why a Davey & Krista Template?

Jinger discovered Davey & Krista through a trusted friend and fellow creative, Catherine Leanne Photography. After seeing Catherine’s website and exploring the template shop, she was sold.

What stood out:

• Templates that balance approachability with luxury
  
• Clear strategy behind the design
  
• Easy customization with a polished finish
  

“The layers of information felt so thoughtful—like we were telling a story, not just dropping in text and images,” she said.

The Results: A $30K Wedding and More Aligned Inquiries

Just months after launching the new site, The Flower House booked a $30,000 wedding. The client? They mentioned the website directly.

Here’s what’s changed:

• Higher-quality inquiries that align with her brand and pricing
  
• Filtered leads—saving time by deterring unqualified inquiries
  
• More confidence in presenting her services to planners and clients alike
  

“This redesign helped elevate our brand and attract the right people,” Jinger shared. “Now, we’re not wasting time on quotes that won’t convert—we’re spending time with couples who are excited to work with us.”

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