The Marketing Quickstart Guide Pt 2

“Publications also tend to work seasonally and they’re going to schedule their content several weeks or even months out so if you have a summer wedding, the best time to submit that wedding might be in early spring or in the summer because they’re going to look at the wedding and think this fits with the aesthetic of the wedding of the seasonality right now, the colors are in line with what’s going to work on our blog or our instagram. It’s more likely you’re going to get a yes then, than if you were to submit a snowy winter wedding in March.”

Today on the podcast is part 2 of The Marketing Quickstart Episode. In part 1 which was episode 185, we answered a question from a listener who asked, “Where would we recommend someone get started with marketing their services?” In today’s episode we’re answering a bunch of followup questions that we received from part 1.

Admittedly, I thought we were going to fly through these questions but then we got chatting and we spent a little bit more time on each question that we had initially envisioned. So if you’re looking for an answer to a specific question, be sure to check out the timestamps in the show notes. And if you have a question, send it to us, seriously. We always try to get back to people who write us in some form. That might be just sending along some resources we think might be helpful, or who knows, maybe we’ll record an entire episode devoted to the question, but we love answering listener questions.

Find it quickly here (in the podcast):

0:00 Intro
07:06 Should I use my marketing budget to hire a copywriter or coach to reach my ideal client or should I use that budget for gifts?
13:58 What are some strategies or hooks to help promote the blogpost content that I create?
18:41 Do you have any tips on getting published?
24:48 What do I need to include on my website so as to give potential clients the information they need to make a decision but not overwhelm them?
25:14 Should I add pricing to my site or not?
34:24 We’ve been fully booked and had great SEO for the past 10 years but this year, we’ve noticed a lot fewer inquiries and bookings. What should we do?

Resources from the podcast:

BTB Episode 185: The Marketing Quickstart Guide – Pt 1
BTB Episode 117: Marketing Your Business
An Easy Way to Submitting for Publication (with Meghan Brown)
How to Create Pricing Collections