How One Photographer Used a Davey & Krista Template to Land on Page One of Google—And Finally Feel Confident in Her Site
When Your Website Isn’t Working for You…
It’s more common than you think—especially for creative business owners like photographers. You pour your heart into your craft, post daily on Instagram, and still… crickets from Google.
That’s exactly where this newborn photographer found herself.
- Started photography as a passion project in 2011
- Built a real business by 2018
- But by 2025? Still invisible in search results
What Changed?
Here’s the quick version of what she did:
- Committed to learning SEO with the help of an expert coach
- Chose a strategic website template: the St. Jean template from Davey & Krista
- Rebuilt her site with SEO and branding in mind
- Launched her new site—and hit #2 on Google within 60 days
Why It Matters
This isn’t just a pretty success story—it’s a roadmap. Whether you’re a photographer, designer, or creative entrepreneur, this story shows:
- Why website strategy matters more than just design
- How Showit and SEO can work together beautifully
- What confidence looks like when your site starts doing the heavy lifting
Let’s dive into how she made it happen.
From DSLR Hobbyist to Full-Time Photographer
After her daughter was born in 2011, Vanessa Stoller picked up a camera to freeze time. What started as a creative escape turned into something more. By 2018, she had clients, bookings, and a growing portfolio—but her website didn’t reflect that growth.
“I wasn’t even ranking on the first several pages of Google,” she explained. “And I knew something had to change.”
She had the skill, the images, and the drive. What she needed? A website that could keep up.
The Turning Point: Getting Serious About SEO
In 2025, she made a decision: no more playing small with tech. She hired SEO coach Victoria Rayburn and started mapping out a strategy to rebuild from the ground up.
That’s when she discovered the St. Jean Showit template.
“I scoured the internet looking for templates that felt high-end but personal—and I kept coming back to Davey and Krista. My coach agreed: their templates were the most SEO-friendly she’d seen.”
With the right design in place, it was time to implement what she’d learned about SEO—from on-page optimization to content planning, from local SEO setup to keyword strategy.
The Results: Page One (Fast), Real Leads, and Confidence
Two months after launching her revamped site, magic happened.
- She ranked #2 on Google
- Her inbox started filling with qualified leads
- She saw revenue growth like never before
But perhaps most important?
“I finally feel confident in my online presence,” she shared. “Friends are reaching out to compliment the site. And I’m no longer stuck chasing visibility on Instagram. My website is working for me now.”
Why This Works (And Why It’s Repeatable)
What made this transformation stick?
- Intentional design using the St. Jean Showit template
- SEO strategy from the start
- A clear client experience that made it easy to book her services
- Professional yet personal visual branding
This isn’t a one-in-a-million story—it’s a repeatable strategy for photographers and creatives ready to step up and be found online.
Krista is the co-founder of Davey & Krista, a creative studio known for high-converting Showit website templates crafted for photographers, creatives, and entrepreneurs. With over 15 years of branding and marketing experience, she helps business owners launch stunning websites without the tech overwhelm. Krista also teaches designers how to turn their creative skills into a thriving business—through templates, courses, and behind-the-scenes strategy. When she’s not designing, you’ll find her chasing sunshine, color palettes, and gluten-free pizza.
Explore website templates and free resources at daveyandkrista.com.
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