Her Website Wasn’t Cutting It—Until She Found the Right Template
After 24 years in the classroom, Kim Stiffler did something bold—she turned her passion for photography into a full-time business. Specializing in senior portraits and brand photography, she had the skill, the eye, and the experience. But there was one piece of the puzzle missing: a website that actually reflected her professionalism and converted visitors into dream clients.
“I had DIY’d my site for a long time,” she said. “I knew it wasn’t doing justice to my work—or converting the kinds of clients I wanted.”
In this post, we’re sharing her transformation story and exactly how she went from an underwhelming DIY site to a gorgeous, high-converting Showit website—complete with her biggest package sale ever.
You’ll learn:
- Why the St. Vincent Showit template was a perfect match
- What changed immediately after launch
- How thoughtful design + strategy led to better inquiries
- Why your website can (and should) be your best salesperson
Whether you’re a photographer, designer, or creative entrepreneur, this post will show you how a strategic site can help you charge more, feel more confident, and finally stop second-guessing your online presence.
A 24-Year Career Shift—and a New Creative Chapter
Let’s rewind. After years spent teaching elementary students, Kim began exploring photography as a way to capture moments with her daughters. What started as a personal creative outlet grew into a full-blown business centered around senior portraits and brand photography.
She built a portfolio. She honed her style. She even made the leap to full-time photography. But when it came to her website? She knew it didn’t reflect the level of quality she was offering.
“I had done the whole DIY thing—and honestly, it never felt quite right. I was proud of my work, but my website didn’t look or feel like the kind of brand I was building.”
She’d been following Davey & Krista for a while and had admired the balance of beauty, strategy, and simplicity in their templates. So when the Black Friday sale rolled around, she jumped on the chance to upgrade.
Choosing the Right Template: Feminine, Romantic, and Impactful
She landed on the St. Vincent Showit template—a design that immediately felt aligned with her vision.
“As a creative, I wanted a site that felt custom—where I could share my message and mission clearly. The scrolling typography, the layout, the artistry… it felt like my brand finally had a home.”
She customized the template with her colors, messaging, and brand imagery. The result? A site that felt polished, personal, and powerful.
No more pieced-together pages. No more clunky navigation. Just a clean, elevated, and intentional site that spoke directly to her ideal clients.
The Impact: Higher Packages, Aligned Clients, and Fewer Ghosts
Within just a few weeks of launching, she started to notice a shift:
- More qualified leads who were already sold when they inquired
- Fewer ghosted messages and more confident bookings
- A sense of pride in sending clients to her website
- Her highest package sale to date
“People land on my homepage now and think, ‘Wow, this is an amazing photographer.’ That’s exactly what I wanted.”
And it’s not just about the visual appeal—it’s the confidence that comes from having a site that does the selling for you.
“Our websites are our storefronts now. If you want to elevate your brand and create an experience that actually converts, don’t hesitate. A Davey and Krista template will be one of the best purchases you make for your business.”
Why This Strategy Works
If you’re stuck in the “my site kind of works, but not really” phase, this story is your nudge to get serious about your online presence.
Here’s why this approach worked so well for her:
- She chose a template designed for conversion, not just aesthetics
- She paired that with strong visuals and a clear message
- She stopped trying to DIY and trusted a proven design system
- She committed to launching—rather than tweaking forever
The truth? A professional-looking site isn’t just about looking good. It’s about communicating value. And when your site does that well, people are willing to pay more—and do it faster.
Krista is the co-founder of Davey & Krista, a creative studio known for high-converting Showit website templates crafted for photographers, creatives, and entrepreneurs. With over 15 years of branding and marketing experience, she helps business owners launch stunning websites without the tech overwhelm. Krista also teaches designers how to turn their creative skills into a thriving business—through templates, courses, and behind-the-scenes strategy. When she’s not designing, you’ll find her chasing sunshine, color palettes, and gluten-free pizza.
Explore website templates and free resources at daveyandkrista.com.
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