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Here’s something that happens to a lot of photographers, and nobody really talks about it.
Your work gets better. Your client experience gets more polished. You raise your prices — because you should, because the value is there. And then someone lands on your website and… it’s still telling the old story. The one from before you figured all of this out.
That gap between where you are and what your website says about you? It costs you bookings. Quietly, consistently, every time someone clicks away.
Amy, a portrait and interiors photographer based in Oklahoma City, knew exactly what that felt like. Instead of starting from scratch, she decided to redesign her site using a Showit template for photographers that actually reflected the level of work and experience she’d grown into.
The Moment She Knew Something Had to Change
Amy had been building her own websites for a while. She’s resourceful, she’s talented, and she made it work — until she reached the point where “making it work” wasn’t enough anymore.
“I reached a point in my business where raising my prices was necessary to stay sustainable. And I knew my website needed to reflect that shift.”
That’s such an honest thing to say, and it’s something we hear from photographers all the time. The pricing shift happens first. The website catches up later — sometimes much later, if you let it.
The problem is that potential clients are forming their first impression of your business in seconds. Not minutes. Seconds. And if your website is communicating a different level of value than your pricing is, they feel that disconnect, even if they can’t name it.
Amy wasn’t willing to keep leaving that to chance. She wanted a website that finally matched the experience she was already delivering.
“I had pieced my sites together myself, but this time I wanted something more elevated and impactful — something that truly spoke to my ideal client and matched the value of the experience I provide.”
Why She Chose a Showit Template for Photographers
Amy did her homework. She looked at templates from multiple shops before landing on Davey & Krista — and her reasoning is pretty much everything we hope photographers are thinking about when they’re making this decision.
“I looked at other templates, but ultimately decided on a Davey and Krista template because they were beautiful, unique, and you can’t beat the price point.”
Beautiful, unique, and accessible. That’s the whole pitch, honestly.
She landed on the St. Vincent Showit template — an editorial, immersive design built for photographers who want their website to feel like an extension of their work.
Generous image proportions, intentional white space, a flow that pulls visitors deeper with every scroll. For portrait and interiors photographers, that kind of design does real work before a visitor reads a single word of copy.
“I love how it keeps my audience engaged and interested. There’s something to explore in every section.”
That’s not a happy accident — it’s what a well-built Showit template for photographers is designed to do. Keep people on the page long enough to fall in love with your work.
A Quick Note on Why Showit Works So Well for This
If you haven’t spent much time with Showit, here’s the short version: it’s a drag-and-drop website platform built specifically for visual creatives. Pixel-level design control, no coding required, and it integrates directly with WordPress for blogging — which means you get a gorgeous site and real SEO capability.
For photographers who want a website that looks genuinely custom without the $3,000–$10,000 price tag and the months-long timeline, a Showit template is one of the smartest investments you can make. You’re not starting from scratch. You’re starting from a strategic, conversion-tested foundation and making it yours.
Curious how Showit stacks up against other platforms? Here’s our breakdown of Showit vs. Squarespace — and if SEO is top of mind, this Showit SEO review is worth a read too.
What Happened After She Launched
Amy launched her redesigned site just a few weeks before sharing her experience with us. The results came fast.
“Since launching my new site just a few weeks ago, I’ve booked multiple clients with my new pricing and have seen my engagement rates go up significantly.”
Multiple clients at new, higher pricing. Engagement rates climbing. All within weeks of launching.
Here’s why that makes complete sense: when your website design, your portfolio, and your pricing are all operating at the same level, something clicks for potential clients. There’s no hesitation, no “let me think about it,” no quietly shopping around. They see the value because everything they’re looking at confirms it. Your website stops working against you and starts doing exactly what it’s supposed to do.
Is a Showit Template the Right Move for You?
If any part of Amy’s story sounded familiar — you’ve been piecing your site together yourself, you’ve raised your prices but your inquiries haven’t caught up, or you just know your website isn’t representing you the way it should — a Showit template for photographers might be exactly what you need.
A few things worth knowing:
Everything is customizable without touching a single line of code. Colors, fonts, images, layout, copy — all of it. The St. Vincent template gives you a starting point, not a ceiling. And most photographers launch within a weekend when their images and copy are ready to go.
Ready to see what’s out there? Browse our Showit templates for photographers →
FAQ
What is a Showit template for photographers?
t’s a pre-designed website layout built on the Showit platform — a drag-and-drop website builder made for visual creatives. You start with a professionally designed, strategically structured foundation and customize it with your own images, colors, fonts, and copy. Most photographers can launch within a weekend when their content is ready.
How much does a Showit template cost compared to a custom website?
Custom photography websites typically run anywhere from $3,000 to $10,000 depending on the designer and scope. Davey & Krista templates are a fraction of that — and they’re built with the same conversion-focused strategy. You get a site that looks and functions like something custom, without the custom price tag or the 8–16 week timeline.
Will my site look like everyone else’s?
Not if you customize it well — and Showit makes that genuinely easy. Your images, your brand colors, your typography, your words: all of that makes the final result yours. The St. Vincent template in particular has an editorial quality that photographs differently depending on who’s behind the lens.
How long does it take to launch?
Most photographers launch within a weekend when their content is ready. The templates are designed to reduce friction — you’re customizing a layout that’s already been thoughtfully built, not starting from zero. Having your copy and gallery images selected before you begin makes a big difference.
Krista is the co-founder of Davey & Krista, a creative studio known for high-converting Showit website templates crafted for photographers, creatives, and entrepreneurs. With over 15 years of branding and marketing experience, she helps business owners launch stunning websites without the tech overwhelm. Krista also teaches designers how to turn their creative skills into a thriving business—through templates, courses, and behind-the-scenes strategy. When she’s not designing, you’ll find her chasing sunshine, color palettes, and gluten-free pizza.
Explore website templates and free resources at daveyandkrista.com.
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