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The hardest part of launching your website is not the design. It is the writing.
And I say that as someone who has spent fifteen years building websites. The design is genuinely the fun part. What stops most people cold is opening a brand new template, staring at a blank hero section, and having absolutely NO idea what to type.
I see it happen all the time. Someone buys a beautiful Showit template, sits down on a Saturday morning full of momentum, opens the homepage canvas, and freezes. Not because they don’t know their business. But because translating everything they know into a confident, compelling headline on the spot is genuinely hard.
We’ve seen this stall our one-on-one design clients over the years as well as prevent people from ever launching the gorgeous template they purchased.
Here’s the good news: that problem is completely solvable. And it’s exactly why every single Davey & Krista template with built-in copy prompts ships with actual guidance for every section, not just a beautiful design file and a wave goodbye.
You’re not going to stare at a blank page. I made sure of it.
Why Copy Prompts Change Everything
Here’s what most people don’t realize about templates with built-in copy prompts: they’re not about giving you words to copy. They’re about removing the paralysis so you can actually think.
When you open a section and see “Your Headline Here,” your brain has to do two things at once. Figure out what goes there AND write it from scratch. That double task is where the overwhelm comes from.
When you open a section and see a specific question, something like “What does your ideal client feel the moment they land here, and what do you want them to do next?” your brain shifts into answer mode. You’re not inventing from a blank canvas. You’re responding to a clear prompt with the knowledge you already have.
That shift is what gets websites written on weekends instead of months.
And here’s what makes Davey & Krista templates with built-in copy prompts different from generic placeholder text: the prompts are written from fifteen years of real client strategy. They’re not asking you to fill in your name and business type. They’re walking you through the same thinking we’d bring to a full custom client project, the kind of thinking that makes a website actually convert visitors into clients.
What Makes a Good Copy Prompt
Let me be specific here, because I think this is where it gets interesting.
A good copy prompt doesn’t just tell you what to write. It tells you why that section matters to your visitor and what they need to feel at that exact point in the page.
The hero section prompt isn’t “write your headline here.” It guides you through the three things your homepage headline needs to accomplish in the first five seconds and reminds you that clarity always beats clever when someone is deciding whether to stay on your page.
The about page prompt doesn’t say “write about yourself.” It walks you through a specific story arc: who you were before you did this work, what shifted, and what you now believe about your clients that makes you the right person to help them. That arc is what makes a visitor feel like they already know you before they’ve ever reached out.
The services section prompt walks you through leading with outcomes rather than features. Because “custom brand design in four weeks” tells someone what you do, but “a brand that finally looks as good as the work you’re already doing” tells them why it matters to them.
These are the prompts that make the difference between a website that books and one that just looks beautiful.
Templates with Built-in Copy Prompts That We Love
Every template in the Davey & Krista shop is a template with built-in copy prompts. Here are the ones worth knowing about based on your type of business.
Amelia Island: For Photographers and Visual Creatives
Amelia Island is one of our bestselling templates, and the copy prompts inside it are some of the most thorough we’ve written because I know how much photographers struggle with writing about themselves.
The prompts are built around the reality that couples and portrait clients don’t just hire a photographer. They hire a person. So the about page prompts walk you through the specific story arc that moves someone from “I found this person online” to “I feel like I already know her and I want to book her.”
The gallery section prompts also guide you through writing project descriptions that do double duty: they tell a story that connects emotionally AND include the location-specific language that helps you show up in local search. For photographers especially, that combination is one of the most overlooked opportunities on a website.
Amelia Island also comes with a Sales Page and a Courses Page built in, so if you’re expanding into education or digital products, the prompts walk you through those sections too.
This template has helped photographers book their highest packages yet and double their income in the year after launching. The copy prompts are a big reason why.
Bellagio: For Wedding Stationers and Detail-Driven Creatives
Bellagio was the first template we built specifically for the stationery industry, and the copy prompts inside it reflect something I’ve learned from working with this niche for years: most couples have never ordered custom stationery before, and your website has to explain something they don’t yet have vocabulary for.
The prompts inside Bellagio walk you through explaining what’s included in a custom suite in a way that feels exciting rather than overwhelming. They guide you through the order timeline section, which is one of the most valuable things a stationer can have on their site and one of the sections people feel least sure about.
Every prompt in Bellagio is written to move a couple from “I didn’t even know this was a thing” to “I need to reach out right now.”
Edisto: For Service Providers Who Just Need to Launch
Edisto is for the person who knows what they offer, knows who they help, and just needs to get the words on the page and the site live.
The copy prompts inside Edisto are the most focused and direct of any template in our shop, which matches the clean, minimal design itself. There’s no fluff. Every prompt gets straight to the point. You can move through the whole site in a focused Saturday and have something you’re genuinely proud of by Sunday.
If your whole thing is “I just need to launch,” Edisto is the template with built-in copy prompts that gets you there fastest.
St. Ives: For Coaches, Educators, and Personal Brands
St. Ives is built for coaches, consultants, educators, and personal brands who need their website to do something specific: make someone feel like they’ve found exactly the right person.
The copy prompts inside St. Ives are built around positioning and authority. They walk you through articulating your methodology, your point of view, and the transformation you create for your clients in a way that sounds confident without sounding like a brag. If you’ve ever tried to write that on your own, you know it’s harder than it sounds.
Every prompt is designed to help you communicate expertise in a way that genuinely connects with the people you’re trying to reach, which is the whole point of a website in the first place.
How to Write Your Site in a Weekend Using Prompts
Here’s the process I’d follow, and it genuinely works in a focused weekend when you’re starting from templates with built-in copy prompts.
Friday evening: read through all the prompts before you write anything. Just read. Get a feel for what each section is asking for and let your brain start working on it overnight. You’ll be surprised how much clarity shows up on Saturday morning.
Saturday morning: start with the homepage. The homepage sets the tone for everything else. Work through each prompt, write a first draft, and read it out loud. If it doesn’t sound like you, adjust it. If it does, move on.
Saturday afternoon: about page and services. These two tend to take a little longer because they require more personal reflection. The prompts carry you through. Give yourself grace here.
Sunday: remaining pages, final read-through, and launch checklist. Fill in your contact page, any additional pages your business needs, and then run through your free launch checklist before you submit your launch request to Showit.
That’s a full website, written and ready to launch, in one weekend.
One More Thing: AI Makes This Even Faster
Here’s something worth knowing. Every copy prompt in a Davey & Krista template is written so you can paste it straight into ChatGPT or Claude, add a few sentences about your business, and get a solid first draft to work from.
Templates with built-in copy prompts plus AI is genuinely one of the most efficient combinations available to a creative business owner right now. You’re not starting from nothing. You’re giving the AI a clear brief, a proven framework, and specific context about your business. The output is so much more usable than a generic “write me a homepage.”
If you want to go deeper on using AI in your creative business, including how to get output that actually sounds like you rather than a robot, DesignEdit is our weekly newsletter built specifically for that. Every Friday you get one practical AI workflow and one ready-to-use prompt, designed for creative business owners who want to work faster without losing their voice.
It’s one of the things I’m most proud of that we’ve built, and it pairs really naturally with templates with built-in copy prompts because you already have the framework. DesignEdit teaches you how to use AI to fill it in even faster.
Ready to Stop Staring at a Blank Page?
Your website deserves words that actually sound like you, and you deserve a process that doesn’t make writing feel impossible.
Browse all Davey & Krista templates with built-in copy prompts here and find the one that fits your business. Not sure which template is right for you? Take our free Find Your Template quiz and we’ll point you in the right direction.
And if you want a step-by-step guide through the entire launch process including how to use the prompts effectively from day one, The Launch Plan walks you through all of it.
FAQs
Do any website templates help you write the copy?
Yes. Every Davey & Krista template is a template with built-in copy prompts, meaning each section of every page includes a specific prompt that tells you what to write, why it matters to your visitor, and how to make it sound like you. It’s the thing that takes the blank page problem completely off the table.
How do copy prompts work?
Instead of placeholder text, each section includes a specific question or framework that guides you toward the right message for that part of the page. You read the prompt, answer it in your own words, and your copy comes together much faster than starting from scratch. Most people are genuinely surprised by how quickly a full site comes together with templates with built-in copy prompts.
Can I use AI to fill in the prompts?
Absolutely, and it works really well. Every prompt in a Davey & Krista template is written so you can paste it into ChatGPT or Claude along with a few details about your business and get a strong first draft. If you want to get even better at using AI in your creative business, DesignEdit delivers one practical AI workflow every Friday specifically for creative business owners.
Which template is best if I hate writing?
Edisto is the most focused and direct template in our shop, with prompts designed to get you to a finished first draft as quickly as possible. St. Ives is a strong second choice if you’re a coach or educator who needs help articulating your expertise without it sounding forced. Both are excellent templates with built-in copy prompts for people who want to write less and launch faster.
Krista is the co-founder of Davey & Krista, a creative studio known for high-converting Showit website templates crafted for photographers, creatives, and entrepreneurs. With over 15 years of branding and marketing experience, she helps business owners launch stunning websites without the tech overwhelm. Krista also teaches designers how to turn their creative skills into a thriving business—through templates, courses, and behind-the-scenes strategy. When she’s not designing, you’ll find her chasing sunshine, color palettes, and gluten-free pizza.
Explore website templates and free resources at daveyandkrista.com.
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