“What we fail, sometimes, to see is that there’s this great big broad umbrella that is strategy. Some people will call that marketing, some people will call that public relations, but within that you have tactics. So your blog, your Facebook ads, those are all tactics and activities. When you can understand the bigger overarching goal, then you can more quickly and nimbly move through effective tactics to meet the goals.”
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Today’s guest is Dr. Tiffany Eurich, a PR expert who gives us an absolute master class on PR and how it has the potential to get $1,000,000 exposure for businesses of any size regardless of budget. I think PR is one of those areas that’s worth exploring and investing in, because in addition to getting more exposure for your business, it has so many secondary benefits.
If you ever felt that PR was only for “big businesses” or don’t even know where to start when it comes to crafting a PR strategy for your business, you’re in luck because we chat about all that and more in this episode. Be sure to check out the show notes at daveyandkrista.com for the resources we mentioned during the episode, including access to a “Press Kit in a Day” download from Dr. Tiffany.
Find it Quickly
- 2:49 – How Tiffany got started
- 8:51 – What is PR? The areas Tiffany specializes in
- 12:12 – The Public Relations Umbrella
- 20:29 – Does a PR strategy vary for small businesses?
- 24:54 – What techniques could small businesses take to build publicity?
- 31:50 – LINES—how to get started with media-worthy content
- 35:51 – How do you catch someone’s attention in a genuine way?
- 45:46 – The various ways you can work with Tiffany and if you can outsource to her
- 49:59 – Don’t be overwhelmed!
Resources
More about Tiffany
Dr. Tiffany Eurich loves storytelling and the way a well-told story can change the trajectory of a brand. She helps business owners discover and successfully pitch the kinds of stories that make the media, influencers, and potential clients stop and take notice. An author, former TV personality, and university-professor-turned-PR-agency-owner, she knows that every brand has the potential to get million dollar exposure, no matter their budget. Tiffany helps creatives develop simple, streamlined public relations strategies (and rack up “as seen on” features for their brand), because being a best-kept-secret is a great compliment, but a terrible business model. She lives on a vineyard with an assortment of farm animals and a killer shoe collection.
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Davey is the co-founder of Davey & Krista, a creative studio known for high-converting Showit website templates crafted for photographers, creatives, and entrepreneurs. He helps businesses craft an answer to that question and then develops a strategy for communicating it. After years of running agencies that have managed millions in ad spend, he’s seen firsthand the power of effectively answering that question.
Explore website templates and free resources at daveyandkrista.com.
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