BTB Episode 104: Unearthing Your Brand Identity

“I call them serial re-branders: those people who once a year, you can count on them to take advantage of a Black Friday sale. New websites because whatever they bought last year, doesn’t fit anymore and it’s because the brain identity at its core, has never been addressed and never been defined. They are expecting to put on a cute outfit to fix their brand identity problems, but it doesn’t.”

Abby Grace returns to the Brands that Book podcast to discuss creating a brand identity. And just like her first Brands that Book interview, this episode is full of insightful and practical advice. We discussed at length 6 aspects that Abby believes creates a robust brand identity, how new businesses or businesses that have never gone through a brand experience can start crafting a brand identity, and the approach businesses should take with their visuals before or as they’re going through that discovery process.

If you don’t know Abby, she’s an international brand and wedding photographer based just out of Washington DC. I would encourage you to go back and listen to the previous Brands that Book episode she was on. She was on as a guest episode 30 where she shared about “The Gentle No.” Again, full of great practical advice so consider going back and listening to that one after you listen to this episode.

Find It Quickly

• 8:59 – What is a brand identity?
• 13:56 – What goes into crafting a brand identity?
• 14:15 – Your why
• 15:35 – Your values
• 16:55 – Your strengths
• 18:20 – Your audience
• 20:20 – Your brand voice
• 21:28 – Messaging
• 31:52 – Where should people start to determine the answers to these questions?
• 37:58 – Handling visual aspects when first starting
• 42:55 – How to make sure you are set up for brand photography

Resources Mentioned

• Episode 30: The Gentle No
• Start With Why (book) and TED talk
• Episode 81: Flodesk and the Importance of Putting Your Customer First
• The Advantage by Patrick Lencioni
• Branding Foundations Course

More about Abby

Abby Grace is an international brand & wedding photographer, based just outside Washington, DC. She’s an expert in communication and brand identity with a passion for helping others focus on what matters most. Abby’s background in Communication & PR paired with ten years of profitable business ownership make her an authority for creatives looking to up-level their business and free themselves from the overwhelm of small business ownership. She’s a Francophile and a Hufflepuff, and often speaks in movie quotes and song lyrics.

Website | Instagram | Facebook | Pinterest

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