Abby Grace returns to the Brands that Book podcast to discuss creating a brand identity. And just like her first Brands that Book interview, this episode is full of insightful and practical advice. We discussed at length 6 aspects that Abby believes creates a robust brand identity, how new businesses or businesses that have never gone through a brand experience can start crafting a brand identity, and the approach businesses should take with their visuals before or as they’re going through that discovery process.
If you don’t know Abby, she’s an international brand and wedding photographer based just out of Washington DC. I would encourage you to go back and listen to the previous Brands that Book episode she was on. She was on as a guest episode 30 where she shared about “The Gentle No.” Again, full of great practical advice so consider going back and listening to that one after you listen to this episode.
More about Abby
Abby Grace is an international brand & wedding photographer, based just outside Washington, DC. She’s an expert in communication and brand identity with a passion for helping others focus on what matters most. Abby’s background in Communication & PR paired with ten years of profitable business ownership make her an authority for creatives looking to up-level their business and free themselves from the overwhelm of small business ownership. She’s a Francophile and a Hufflepuff, and often speaks in movie quotes and song lyrics.
Website | Instagram | Facebook | Pinterest
Davey is the co-founder of Davey & Krista, a creative studio known for high-converting Showit website templates crafted for photographers, creatives, and entrepreneurs. He helps businesses craft an answer to that question and then develops a strategy for communicating it. After years of running agencies that have managed millions in ad spend, he’s seen firsthand the power of effectively answering that question.
Explore website templates and free resources at daveyandkrista.com.
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