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How to Utilize an Integrator for a Successful Launch

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Interview w/ Kat Schmoyer

"Sometimes you need extra humans. I love a good system but sometimes you just need other people behind you. If we compare the solopreneur mindset to the company mindset, that's a big difference. It's not just you. You don't even need to hire all those people, you hire one agency, and we've got a support team to help you get it done."

Today’s episode features Kat Schmoyer, founder of KS Agency, an agency that provides innovative services for businesses that want to create, launch and sell digital products.

You might be wondering, what is an integrator? It’s someone that helps you get all of the things done. Not quite a virtual assistant. It’s more of an operational system; somebody who strategizes alongside you and helps implement that strategy.

If you want to learn more about what an integrator is, you should go and check out episode 123, where Kat joins us to talk about exactly that, The Role of an Integrator.

In this episode, we’re talking more about what it would look like if…

  • you’re going to launch a digital product
  • what Kat would recommend doing to get that product launched
  • how an integrator might help you

More about Kat

Kat Schmoyer is an Integrator for Creatives and the founder of the KS Agency. Her goal? To help YOU make dreams & dailys happen!! With over 10 years of experience in the world of small business, she has a passion for simplified goal-setting and project management. Currently, the Agency serves visionaries are who looking to create, launch & sell digital products. From tech set-up to copywriting to design, you dream it, we do it! Live Launches, Evergreen Funnels & Consistent Top of Funnel Marketing are what we love to do!! Kat currently works from her (very) pink home office in Lexington, VA with her high school sweetheart, 3 kids under 5, and a virtual team of 8 amazing employees!

0:00 Intro
4:22 What is an integrator and what are the sorts of things you do?
6:05 Can you distinguish between a virtual assistant and an integrator?
7:48 Do you have help getting the implementation done in your business?
9:40 What are some of the things you do for your clients as an integrator?
11:36 Which steps would you recommend a new client take to get their idea off the ground?
14:28 How important is an email list to selling a digital product?
15:33 Do you have a benchmark for people to hit with their email list before launching a signature course or digital product?
18:26 What’s next after validating their idea and evaluating their email list?
20:51 How much does your team do specifically with integration?
22:33 Is there a next step as the launch date approaches?
23:20 Do you find it to be true that many of your clients have already attempted a launch before?
25:38 Can people still work with you who don’t feel like they can do it themselves?
28:35 If someone is thinking, I’m a solopreneur, would it be ridiculous for them to hire an integrator?
29:25 If someone is launching a digital product, what would be the ideal timeline to launch?
31:13 Anything else you’d like to share?

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