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There’s a lot to think about when it comes to running a small business. Especially if you want to stand out. There’s a delicate balance business owners must walk between resonating with potential clients or customers, demonstrating their uniqueness and delivering on promises. Add to that the noise of social media and generally crowded markets, […]
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We focus a lot on the importance of brand design—the process of giving your business a distinct identity that resonates with your target audience and sets you apart from others in your field. If you’ve been doing your homework as a business-owner and marketer, you’ve probably spent hours thinking about your logo, color palette, font […]
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Branding tends to be a big buzzword in the business world. Especially the creative business world.
But what exactly is a brand? How do you go about establishing one? And then there’s the big question: what are brand guidelines?
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There are all sorts of reasons to hire a brand designer. But one mistake we see too often is people trying to hire brand designers too soon. If you haven’t quite come into your own style, or don’t have an understanding of your ideal client, it’s probably best to hold-off spending a ton of money on a custom brand design. Instead, save some money and focus on exploring your brand’s identity and your ideal client by getting some experience.
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Here’s how to customize a Showit website template for your specific industry in just 30 minutes. Want to learn which ChatGPT prompts will help with your site customization? Watch this YouTube video where we customize our template for a ChatGPT generated client.
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Typography refers to all aspects of lettering, from the font itself to the size of the text, the spacing between letters, the spacing between lines, the length of each line of text, and even the color of the text. If done well, typography will convey a powerful, visual story. In this post, we will teach you the key typography tools so you are well-equipped when choosing typography for your business.
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Quality images can make all the difference for your online presence. Don’t worry, you don’t have to own a camera. And we’re not about to tell you to book another photoshoot. High end images are already on your doorstep, ready to be downloaded and incorporated into your content. Where? Stock Photo websites. In this article, […]
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“Sometimes you just have to go and do the things that others won’t. You have to get back on that new business grind and do those things that don’t necessarily scale. Maybe things that you haven’t done for a while.” Before recording Part 2 of the Marketing Quick Start Episode, we heard from a business […]
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We’ve all heard that brands are important, but with so much content out there about brands, it can be hard to figure out exactly what a brand is—let alone how to come up with a solid one for your business. Is a brand just the logo or the fonts you use? Is it your website? […]
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