Today’s guest is Charity Maurer of Charity Maurer Photography, a luxury level Photography business serving the Phoenix area. We walk through steps that Charity took in rebranding her business and entering that luxury level market focusing on everything from finding new networking groups to changing up the copy and imagery she was sharing on social media to making big pricing increases.

FAQs, or frequently asked questions, are an effective technique for overcoming objections and educating prospective buyers on how they ought to be thinking about your product or service.

Lauren and Rachel chat with me about starting Sweet Root Village, and their journey from an ‘all-in-one’ event shop to specializing in high-end floral event design. Their story is such a good lesson in narrowing one’s focus, and intentionally growing a business with the resources you have.

Today’s guest is Petronella Lugemwa of Petronella Photography, and we’re chatting all about strategies for connecting with your ideal client. We dig into how Petronella figured out who she wanted to serve, and then she shares steps for figuring out in your own business.

We’re excited to announce that Positano, East Hampton, and St. Augustine are all now available for WordPress. And they’re just as easy to customize and as beautiful as the rest of the designs on our website.

Stacey Krolow, the founder of Pepper, a business admin outsourcing company for creatives, shares about the benefits of hiring a VA or administrative assistant. We cover how to get over my fear of giving up control, when you know you’re ready to hire a VA, what you should expect to pay, and how to make sure you set up the relationship for success.