I’ve had a lot of conversations with other business owners about how they started their businesses and began to consistently book clients (especially since starting the Brands that Book podcast.) One of the answers that comes up time and time again? Relationships.

One of the most frequent questions we’ve been asked lately is how to create and deliver a free PDF file (lead magnet) in exchange for an email address. It makes sense. Most of us have probably heard the popular digital marketing cliche that “the money is in the list.” And more businesses are realizing the […]

Here’s how to install tracking tools on your website so you can take steps to understand who is visiting their website, what actions they’re taking, and follow-up with those visitors in the future.

The step-by-step guide to increasing your website’s conversion rate. A complete look at website conversion rate optimization (CRO).

In this post we’re covering the website metrics that every business owner should know in 2024—no more, no less. Our goal is to provide an easy-to-follow framework for determining key website metrics to measure so that you can track and improve your website’s performance.

In this post we’re covering why you need to create a marketing plan to launch your website and the elements that should be part of any website launch plan. You can even use this as a template for your next website launch!

Way, way back Krista and I ran a wedding photography business together. Okay, so it wasn’t too long ago—we shut it down around 2017—but it feels like a lifetime ago.

In this post we are going to review what QA testing is, why it’s important, and provide you an easy-to-follow website QA checklist you can use before your next website launch.

How to make sure your work looks great and gets seen by visitors on your website. Most of us realize that images play a crucial role in how our websites, and ultimately how our services, are perceived. Knowing how to size images, where to share them, how many to share, and what kinds of images […]

Think about the last time you bought something online without talking to a salesperson about the product. What kinds of things were on the page that ultimately led to your purchase?

There doesn’t seem to be a more frustrating website page for people than the creation of the About page. That unicorn page that people believe, if done correctly, will result not in customers, but friendships—a transcendent connection that can’t quite be explained. Like Jacob’s imprint on Bella’s daughter in Twilight or that cat video that you just can’t seem to stop watching.

There’s a lot to think about when it comes to running a small business. Especially if you want to stand out. There’s a delicate balance business owners must walk between resonating with potential clients or customers, demonstrating their uniqueness and delivering on promises. Add to that the noise of social media and generally crowded markets, […]

We took a little break this summer from producing content. As some of you might know Krista got surgery in the middle of the summer, so some of that break was due to recovery. We also wanted to take some time to rest and recast some vision for our lives and businesses together. So we […]