In this post we are going to review what QA testing is, why it’s important, and provide you an easy-to-follow website QA checklist you can use before your next website launch.

How to make sure your work looks great and gets seen by visitors on your website. Most of us realize that images play a crucial role in how our websites, and ultimately how our services, are perceived. Knowing how to size images, where to share them, how many to share, and what kinds of images […]

Think about the last time you bought something online without talking to a salesperson about the product. What kinds of things were on the page that ultimately led to your purchase?

There doesn’t seem to be a more frustrating website page for people than the creation of the About page. That unicorn page that people believe, if done correctly, will result not in customers, but friendships—a transcendent connection that can’t quite be explained. Like Jacob’s imprint on Bella’s daughter in Twilight or that cat video that you just can’t seem to stop watching.

There’s a lot to think about when it comes to running a small business. Especially if you want to stand out. There’s a delicate balance business owners must walk between resonating with potential clients or customers, demonstrating their uniqueness and delivering on promises. Add to that the noise of social media and generally crowded markets, […]

We took a little break this summer from producing content. As some of you might know Krista got surgery in the middle of the summer, so some of that break was due to recovery. We also wanted to take some time to rest and recast some vision for our lives and businesses together. So we […]

Introduction If you’ve ever had to select a font for any kind of text, you know there are a lot of options. A lot of options. And for a good reason: Fonts are a part of the aesthetic of any digital or printed words, setting the tone and establishing the personality behind the copy that […]

We focus a lot on the importance of brand design—the process of giving your business a distinct identity that resonates with your target audience and sets you apart from others in your field. If you’ve been doing your homework as a business-owner and marketer, you’ve probably spent hours thinking about your logo, color palette, font […]

Today we are chatting through our process for discovery calls: What we do before the call to prepare, what sorts of questions we ask during the call and how we follow up with people after the call. We even cover some of the tools that we use to make the process as seamless as possible. […]

Branding tends to be a big buzzword in the business world. Especially the creative business world.

But what exactly is a brand? How do you go about establishing one? And then there’s the big question: what are brand guidelines?

Christi-An Bowler of Cab’s Insta Academy joins me for a converstation about building your business with Instagram. I am really excited to share this episode because Cab shares so many practical tips. It was definitely one of those episodes where I had a number of lightbulb moments about my own business. As soon as I got off this call, Krista and I started chatting about how we can implement some of the ideas that I picked up from this episode.

This might be a hot take, but as type nerds, we’d argue that fonts are one of the most important, if not the most important, design choice you can make for your website. The right fonts can make or break the aesthetic of a website, improve readability, and even lead to higher conversions.

In this episode, Macy breaks down a number of myths around sales like “adding value will make people want to buy from you” or “you can just share your life and sales will come” or “I’m already making sales so I don’t need to learn how to sale”.

Since sharing our Ed Sheeran design concept on Instagram, several people have reached out asking us how to add an animated typing text effect to their website. In this post, we’ll teach you how to add this effect to both Showit and Elementor websites. Adding Animated Typing Text in Elementor We’ve used this animated text […]