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BTB Episode 70: How to Use Instagram to Grow Your Business

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Devin Robinson

"I shot 40 weddings at $6-7,000 average and made $250,000. 2019, this year, I have 20 weddings with almost $450,000 revenue. So I shot less and almost doubled my revenue by scaling."

Today’s episode features photographer Devin Robinson, founder of Anchor and Veil and co-owner of the Kreativ Summit. I had the opportunity to catch Devin’s breakout session at United, where he presented on an Instagram strategy that was really unlike anything else that I’ve heard about making Instagram work for your business. Regardless of whether you think you can make this strategy work for you, I think there are a lot of really helpful insights in this episode.

Also, if you are a photographer looking for a conference, check out Kreativ Summit. The next conference is in January and it features a great line-up of educators. Plus, it’s in sunny Florida, which as far as I am concerned, is the place to be in the middle of January.

More about Devin Robinson:

Devin is the owner of Anchor & Veil Photography. A studio with 5 photographers, and 2 cinematographers. He also owns a marketing firm and understands how to market in this day and age.

Website | Instagram | Facebook

5:19 – Devin’s entrepreneurial journey
10:05 – When and how he realized it was time to hire associates
14:36 – Devin’s approach to Instagram
18:07 – How many people can you follow on Instagram and talking about the algorithm
28:50 – Why and how this strategy works for guys too
30:54 – Interact with people how you would in real life
31:45 – How to find the ideal client on Instagram
35:09 – Time commitment for this strategy
37:13 – Who to follow and unfollow
38:30 – Use social media to be kind

In this Episode

Kreativ Summit
Anchor and Veil Photography
Facebook Education Group
The Anchored Business Podcast

 

 

 

 

 

 

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  1. Amy says:
    January 12, 2020 at 7:59 am

    Would love to learn more about creating a team with associate photographers!!

    Reply

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