“Because again, I think what it comes down to is being able to answer those questions. Can you prove to people that you’re good at what you do and then two, can you establish that you can get results for someone like them?”
This episode is a bit different. This is actually the recording of an interview that I did for Devin Robinson’s podcast, The Anchored Podcast. You might remember Devin from episode 70 where he shared about his Instagram strategy that has resulted in a bunch of booked work for him. If you haven’t checked out that episode, definitely give it a listen.
Devin interviews me on a wide range of topics, but we primarily chat about websites and the two questions that have to be answered on a website, or really anywhere that you show up. A big thanks to Devin for letting me share this content on the Brands that Book Podcast. Be sure to check out The Anchored Podcast for more from Devin.
Find It Quickly
- 6:35 – Transitioning from photography to branding and website design
- 11:28 – Talking exit strategy
- 14:09 – The two questions that drive bookings
- 24:00 – Explanation of some photos
- 29:38 – Five things when building a website
- 30:20 – One page layout vs. multiple page layout
- 31:44 – Website Tips
- 35:17 – What “above the fold” means
- 36:19 – About page tips
- 38:50 – Pricing on website
- 43:13 – Using heat maps
- 44:48 – A really valuable task you should do
- 46:35 – Biggest source of inspiration
- 47:29 – Favorite way to learn
- 51:45 – Use content creation to answer the questions
Resources
- The Anchored Podcast
- James and Jess Brand Statement
- Jess Jordana “5 Tips for Writing Website Copy Quickly”
- Petronella Photography
More about Devin Robinson:
Devin is the owner of Anchor & Veil Photography. A studio with 5 photographers, and 2 cinematographers. He also owns a marketing firm and understands how to market in this day and age.
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