Copywriter, Jess Jordana, is back for another episode of the Brands that Book podcast! We are continuing our mini-series on branding and website design with tips about writing copy quickly. She was on episode 42, where she shared with us on moving beyond a client profile. I highly recommend going back and listening if you are getting ready to tackle your website copy. We cover quite a few tips about website copy, but we also have an interesting discussion on the about page. Jess shares some great advice on how to decide if something belongs on that page.
One note about this episode: this is the first time we tried recording a live episode. So if the audio quality doesn’t sound like it normally does, it’s because I haven’t quite figured out this whole live recording thing out. But, I am working on it!
More about Jessica Jordana:
Jess Jordana is a copywriter (a.k.a. heart-translator) who helps creative business owners turn their passionate mumblings into words people actually “get.” She is a 24/7 iced coffee drinker, and firmly believes if date night isn’t tacos, you’re doing it wrong. She builds her tribe through the motto: “We don’t do shallow friendships”; and she wouldn’t survive a day in business without her cute husband (Presley) and pup (Joey Tribbiani). You can follow her adventures on Instagram @jessjordana.
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Davey is the co-founder of Davey & Krista, a creative studio known for high-converting Showit website templates crafted for photographers, creatives, and entrepreneurs. He helps businesses craft an answer to that question and then develops a strategy for communicating it. After years of running agencies that have managed millions in ad spend, he’s seen firsthand the power of effectively answering that question.
Explore website templates and free resources at daveyandkrista.com.
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