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BTB Episode 137: 3 Pricing Mistakes – What You Should Do Instead

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"We find ourselves charging based on our time but not charging on the value that we bring to the table."

Introduction

Bonnie Bakhtiari from “B is for Bonnie Design” is on the podcast today chatting about the three most common pricing mistakes that she sees designers make. Even if you’re not a designer, these are pricing mistakes that any service-based business needs to be aware of. We dive into those pricing mistakes and then chat about what businesses should do instead. Bonnie is a brand designer and strategist who also educates other brand designers, graphic designers, and web designers on how to create profitable businesses. Be sure to check out the show notes at daveyandkrista.com for the resources that we mentioned during the episode.

More about Bonnie

Bonnie is a brand strategist and designer for creative entrepreneurs, as well as a coach for fellow graphic, brand, and web designers. She specializes in crafting high converting, strategic brands for her custom design clients. And she currently teaches fellow designers how to generate consistent income and connect with their ideal clients on repeat through the Brand Strategy School, her signature program for designers.

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3:00 – Bonnie’s Introduction
7:25 – Why is it important to dial in on pricing
12:02 – Mistake #1: Pricing based on your competition
15:36 – Mistake #2: Pricing basing on time over value
27:04 – Mistake #3: Pricing on level on confidence
37:56 – Tips for pricing when your just getting started
43:47 – Thoughts on free work

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