There is a lot of service providers that can relate to this pricing strategy but especially designers. We are often taught that we should be figuring out what our services look like, and what that rate looks like based on the number of hours that it takes us to complete that project. And so what happens is that we find ourselves charging based on our time but not charging on the value that we bring to the table.
Bonnie Bakhtiari from “B is for Bonnie Design” is on the podcast today chatting about the three most common pricing mistakes that she sees designers make. Even if you’re not a designer, these are pricing mistakes that any service-based business needs to be aware of. We dive into those pricing mistakes and then chat about what businesses should do instead. Bonnie is a brand designer and strategist who also educates other brand designers, graphic designers, and web designers on how to create profitable businesses. Be sure to check out the show notes at daveyandkrista.com for the resources that we mentioned during the episode.
Find it Quickly
- 3:00 – Bonnie’s Introduction
- 7:25 – Why is it important to dial in on pricing
- 12:02 – Mistake #1: Pricing based on your competition
- 15:36 – Mistake #2: Pricing basing on time over value
- 27:04 – Mistake #3: Pricing on level on confidence
- 37:56 – Tips for pricing when your just getting started
- 43:47 – Thoughts on free work
More about Bonnie
Bonnie is a brand strategist and designer for creative entrepreneurs, as well as a coach for fellow graphic, brand, and web designers. She specializes in crafting high converting, strategic brands for her custom design clients. And she currently teaches fellow designers how to generate consistent income and connect with their ideal clients on repeat through the Brand Strategy School, her signature program for designers.
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