They want to leave feeling changed. So, if I’m selling insurance, for example, I’m not going to talk about what happens if you get rear-ended by someone who fell asleep at the wheel in traffic. I’m going to talk about how, by buying this insurance, you are securing your legacy for generations to come. You promise future generations wealth, health, and happiness. That is tapping into something emotional and visceral.
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Introduction
Copywriter Olivia Carson joins me on the podcast today to discuss crafting copy with soul. While our conversation focuses primarily on website copy, Olivia also dropped some tips for other copywriting activities like writing Instagram captions. One quick announcement last week, we launched our spring line of website designs including two new full website designs and what might end up becoming our most popular add-on page, the family portrait guide. Just head on over to daveyandkrista.com/shop.
Find it Quickly
- 4:06 – Olivia’s story
- 12:48 – What is sales copy and where it should be used?
- 23:22 – Where should you get started with your brands copy?
- 32:32 – Is there a formula for writing sales copy?
- 36:23 – Working with high-end clients
- 41:58 – How to balance being high converting but also fun?
Resources
- The Ultimate Email Subject Line Handbook
- Four Ways Your About Page Could be Driving Clients Away
- Wordsmiths for Wellness
- Copywriting Services
More about Olivia…
Olivia Carson is a wedding photographer turned wordsmith for those with creative callings. As a sought-after copywriter for creatives, Olivia helps artists, makers, doers, and dreamers free themselves from chronic writer’s block so they can return to their craft. Before establishing her boutique copywriting studio, Olivia worked in corporate finance as a marketer, penning nearly a dozen campaigns with over a million dollars in revenue. Specializing in tailor-made copy and strategic prose, Olivia’s calendar is booked with high-profile clients blazing a trail in the fine art creative business space. Olivia has found her niche in the balance between conversion copywriting, poetic prose, and strategic storytelling. In a world where “good” copywriting is saying the most in the fewest words, she helps creatives realize that they don’t have to abandon their artistry to have a compelling copy. Olivia believes that your words can convert and match the beauty of the work you create–in fact, you can even get a little flowery with it. Today, Olivia is an outspoken advocate for rest over hustle in entrepreneurship. She’s the founder of Wordsmiths For Wellness, an annual membership for creative business owners designed to build community, soulful business practices, and brand voice mastery. Her clients are continuously featured by the world’s most respected names in media, including Vogue, Harper’s Bazaar, Glamour, Elle, Rangefinder Magazine, and NBC.
Save it for later…
Davey is the co-founder of Davey & Krista, a creative studio known for high-converting Showit website templates crafted for photographers, creatives, and entrepreneurs. He helps businesses craft an answer to that question and then develops a strategy for communicating it. After years of running agencies that have managed millions in ad spend, he’s seen firsthand the power of effectively answering that question.
Explore website templates and free resources at daveyandkrista.com.
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