“I want to reiterate that a landing page should have a singular focus. A landing page is not a place where you want to include your top navigation. You don’t want to include your most read blog posts or your most popular products. Your landing page should focus on whatever it is that you’re looking to get people to do, whatever action you’re looking to get people to take. Typically, that’s going to be to get somebody to sign up for something.”
An effective landing page can make-or-break a lead generation campaign or product launch. This episode covers what we look for whenever we’re reviewing a client’s landing pages—or whenever we’re designing our own!
Find it Quickly
- 3:15 What is a landing page?
- 6:15 Mobile responsiveness vs. desktop responsiveness
- 7:05 How to organize a landing page?
- 12:25 What content is needed on a landing page?
- 14:05 How can I include social proof?
- 16:50 Your Focus – The Next Step
Resources
- Actual Review of a Landing Page
- Free Landing Page Template (Showit & WordPress/Elementor)
- Blog Post: 5 Simple Tips for Creating a Landing Page that Converts
Save it for later…
Davey is the co-founder of Davey & Krista, a creative studio known for high-converting Showit website templates crafted for photographers, creatives, and entrepreneurs. He helps businesses craft an answer to that question and then develops a strategy for communicating it. After years of running agencies that have managed millions in ad spend, he’s seen firsthand the power of effectively answering that question.
Explore website templates and free resources at daveyandkrista.com.
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