Today we are chatting about the elements of an effective services pages. In other words, what kinds of things do you need on the services or investment or experience page of your website to book clients.
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From the original blog post….
Neuroscience shows that buying is primarily an emotional decision. We decide, based largely on ‘irrational’ factors, to purchase something, and then use reason to justify the decision.
But we see so many websites that focus almost exclusively on the rational reasons that one might purchase their products or services.
Frequently we see services pages that resemble a menu. The whole page is usually succinct, and contains the price of the service with description of the deliverables, or the exact items that are included in that service.
That information is, of course, important on some level, but we often overestimate how important that information is in the purchasing decision.
I’d argue that the exact deliverables become less important the more ‘luxury’ or ‘high end’ the service or product we’re selling.
So if the focus isn’t on deliverables, what does an effective sales page focus on?
For more resources and to read the full article, go to…
Davey is the co-founder of Davey & Krista, a creative studio known for high-converting Showit website templates crafted for photographers, creatives, and entrepreneurs. He helps businesses craft an answer to that question and then develops a strategy for communicating it. After years of running agencies that have managed millions in ad spend, he’s seen firsthand the power of effectively answering that question.
Explore website templates and free resources at daveyandkrista.com.
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