BTB Episode 89: How to Build a Luxury Level Brand

I would challenge myself to shoot 5 images at every single wedding that could be considered my style, my brand, the vision that I wanted to create for my business. Then I would only share those five images and I would never do full blog posts showing necessarily the entire scope of everything. I really wanted to create work that I was proud of, that I thought was really beautiful.

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Film Wedding Photographer, Lauren Fair, joins me on the Brands that Book podcast today to chat about building a high end brand. We chat about practical steps that people can take to curate a signature look and reach luxury level clients. If you’re familiar with Lauren, then you know her work is beautiful and she’s been featured in places like Cosmopolitan, Style Me Pretty, The Knot, and Brides.

She shoots all over the world and if you’re a photographer, she also teaches workshops in beautiful destinations like France and Italy. Both her workshops were sold out this year, but a few seats to the Paris workshop have opened up since it had to be rescheduled due to the current pandemic. If you’re interested in learning from a talented photographer and businesswoman in a beautiful place, you’ll want to check it out.

Find it Quickly

• 2:40 – How Lauren got started
• 11:33—Things she would do again to build a high end brand
• 14:55 – Sharing her images
• 19:00 – The impact of saying “yes”
• 20:25 – How switching to film helped build a luxury brand
• 23:02 – Tips for determining signature look
• 30:44 – Booking luxury level clients
• 34:52 – Building relationships with planners
• 38:23 – The impact of getting published
• 40:10 – Staying true to your own voice

Resources

• Five Ways to Avoid Imitation
• Lauren Fair’s Workshops

More about Lauren

Lauren Fair is a destination film wedding photographer. Shooting alongside her husband, their photography focuses on joyful, editorial, stylish images full of beautiful light and natural emotion. With dreamy film tones and a relaxed approach, they capture our wonderful clients’ days with an approach tailored to individuals. Lauren was named one of the 100 Most Inspiring + Influential People in the Wedding Industry by the Knot and one of the 75 Best Photographers in the World by BRIDES Magazine in 2018. They specialize in whimsical, romantic, elegant weddings both in the Northeast and destinations around the world. Lauren teaches international workshops and loves speaking at conferences, connecting with other photographers and teaching on the simple principles of connecting to their dream clients.

Website | Instagram | Facebook | Pinterest

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