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BTB Episode 78: 5 Steps to Creating Content

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Jess Dang

"This was a total out of left field. I had worked hard in school and thought I was going to be carefree senior year. Then I got this letter that said you might have a potentially life-threatening virus."

Today’s guest is Jess Dang, founder of Cook Smarts online meal planning service. Jess started Cook Smarts in 2012 to help families live healthier lives, feel empowered and inspired in the kitchen, and to lighten the mental load of meal planning.

Jess and I chat about content creation and the 5 step approach she takes in creating content for Cook Smarts that you can apply to your own business. And, she’s really the perfect guest to be chatting about content creation, since it is really what her business is built around.

Krista and I are signing up for a 30 day free trial of Cook Smarts, so we will have to keep you updated on how that goes. If you are also interested in a trial, head on over to cooksmarts.com to check it out.

More about Jess Dang:

Jess Dang is the founder of Cook Smarts online meal planning service, voted #1 on Lifehacker. She started Cook Smarts in 2012 to help families live healthier lives, feel empowered and inspired in the kitchen, and lighten the mental load of meal planning. Prior to starting Cook Smarts, Jess was a contestant on a Food Network cooking show and taught in-home cooking lessons around the Bay Area. She is a mother of three and host of the “In the Kitchen With Cook Smarts” podcast.

Website | Instagram | Twitter | Facebook

2:24 – About Jess
10:50 – Turning Cook Smarts into a service
13:14 – The power of email lists
15:28 – How content plays a role
19:15 – Creating content that interests people
23:28 – Researching content
25:02 – Using Pinterest to get the most out of their content
27:56 – Why she thinks people struggle with content creation
31:23 – The shift Cook Smarts is making in 2020 and how they are doing it
34:36 – Meal planning tips

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