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BTB Episode 78: 5 Steps to Creating Content
Jess Dang
“I was donating blood to my school blood drive; I was a senior in high school. And a couple weeks after that I got a letter back from the agency that was running the blood drive that said that my blood could not be accepted because it tested positive for the Hepatitis C virus. So this was a total like out of left field and I had worked hard in school and thought I was going to be carefree senior year, and then I got this letter that said you might have a potentially life-threatening virus.”
Today’s guest is Jess Dang, founder of Cook Smarts online meal planning service. Jess started Cook Smarts in 2012 to help families live healthier lives, feel empowered and inspired in the kitchen, and to lighten the mental load of meal planning.
Jess and I chat about content creation and the 5 step approach she takes in creating content for Cook Smarts that you can apply to your own business. And, she’s really the perfect guest to be chatting about content creation, since it is really what her business is built around.
Krista and I are signing up for a 30 day free trial of Cook Smarts, so we will have to keep you updated on how that goes. If you are also interested in a trial, head on over to cooksmarts.com to check it out.
Find it Quickly
- 2:24 – About Jess
- 10:50 – Turning Cook Smarts into a service
- 13:14 – The power of email lists
- 15:28 – How content plays a role
- 19:15 – Creating content that interests people
- 23:28 – Researching content
- 25:02 – Using Pinterest to get the most out of their content
- 27:56 – Why she thinks people struggle with content creation
- 31:23 – The shift Cook Smarts is making in 2020 and how they are doing it
- 34:36 – Meal planning tips
Resources
More about Jess Dang:
Jess Dang is the founder of Cook Smarts online meal planning service, voted #1 on Lifehacker. She started Cook Smarts in 2012 to help families live healthier lives, feel empowered and inspired in the kitchen, and lighten the mental load of meal planning. Prior to starting Cook Smarts, Jess was a contestant on a Food Network cooking show and taught in-home cooking lessons around the Bay Area. She is a mother of three and host of the “In the Kitchen With Cook Smarts” podcast.
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