“I wonder if women in my community would be interested in using their purchasing power for good. And so at my 30th birthday a few days later, I told all my best friends around the table that I was quitting my job, I had found this truck on Craigslist in Western North Carolina that I was going to buy. It was an old Cintas Uniform delivery truck. And that I was going to buy that and convert that to a little boutique on wheels and I would call it “The Flourish Market,” where every product would have a bigger purpose. And I did in October 2015.”
Today’s guest is Emily Sexton, the founder and CEO of The Flourish Market, a shop where every product has a bigger purpose, just like you. And purpose is much of what we chat about today. Emily shares with us how we can craft the mission and message of our own businesses. I think this is critical in communicating effectively about the value of what we do.
If you are not familiar with The Flourish Market, go and check it out as soon as you are done listening to this episode. As you find out in the episode, it is a very interesting story.
Find it Quickly
- 3:50 – Em’s story and why
- 15:01 – How Em sources her products
- 17:55 – Em’s initial pitch
- 19:56 – Why a mission statement is important
- 21:49 – How Em came up with her mission statements
- 26:35 – What a mission statement should consist of and how to define it
- 32:31 – How to articulate a mission statement without making people to shut their doors right away
- 42:40 – Where to share your mission statement
- 46:00 – Things Em has learned
More about Em Sexton:
With a past career on Wall Street as a Vice President of Communications and Change Management, Emily Sexton brings her ‘win them over’ know-how, delightful enthusiasm and every day wit to encourage women to use their influence for good. She is a speaker, small business coach, and impact entrepreneur on a mission to equip women to create change and come alive.
From Wall Street to the streets with no name, you can find Emily traveling in developing nations to find gorgeous goods for her Downtown Raleigh, NC Boutique + online shop, The Flourish Market.
She is an overly obsessed dog mom, a karaoke back up dancer aficionado, a green smoothie junkie, and an avid believer that everyone is worthy of influence.
Her latest venture, The Locality, a co-working space + incubator for 60 female entrepreneurs, opened in the Summer of 2018 with membership spots selling out before construction even started, proving that women are realizing life and business are not meant to be done alone.
Save it for later…