“So think about the things you don’t enjoy doing and the things that take up most of your time. That’s the criteria you really need to look at initially, and I think there are some obvious things to outsource right away in business.”
Today we are chatting with photographer and entrepreneur Melissa Jill. Melissa impressively runs 3 different businesses with 5 income streams. Much of what we talk about today is how she was able to build and manage all these different businesses through outsourcing and hiring a team.
We also get to hear about how she started her latest business—an album design company called Align, which we’ve actually used and highly recommend to others. We end the episode with a brief conversation about some of Melissa’s best tips for effectively selling albums. Even if you’re not a photographer, I think you’ll find this conversation helpful as you think through ways you can optimize your customers’ value.
Find it quickly…
2:49 – The entrepreneurial bug
5:53 – Adding an associate program to a business
8:11 – Align Album Design and it’s market
11:40 – The ‘Align experience’ for a photographer
14:16 – The value of outsourcing
20:04 – Training and letting go
22:25 – How to free up time to move your business forward
27:21 – The benefits of training others
30:52 – Tips for album sales and selling effectively
More about Melissa Jill:
Melissa Jill is an internationally recognized Phoenix-based wedding photographer who has been shooting weddings for 16 years. She photographs 10-15 high-end weddings a year and also has 4 associate photographers who shoot weddings under her brand at lower price points.
Over the years, she has developed an extensive database of free information for photographers on her blog. She also mentors photographers one-on-one.
She started an album design company called Align Album Design years ago that helps photographers worldwide streamline their album workflow and increase their profit. She is passionate about business, has worked hard to maximize the efficiency and profitability of her studio, and loves helping other photographers do the same.
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