The galleries in your portfolio really only need a few highlights from the event or project. If you’re a wedding photographer, that’s about 25-40 images from the event.
You don’t need to show every single aspect of a wedding day in order to “prove” to site visitors that you can shoot in all situations. If they want to see more images from a day, they’ll ask!
Not only do big galleries slow down your site and load more slowly, with shorter attention spans, it’s also pretty unlikely that visitors will look at every image in that gallery. So if you only have seconds to capture their attention, make sure they see your best work and not the images you feel like you “have” to show.
We only showed the highlights from a wedding day or shoot on our site because less is more. And then when people inquired, we sent them links to three full wedding day galleries along with some questions to learn more details about their event and begin a conversation.
Krista is the co-founder of Davey & Krista, a creative studio known for high-converting Showit website templates crafted for photographers, creatives, and entrepreneurs. With over 15 years of branding and marketing experience, she helps business owners launch stunning websites without the tech overwhelm. Krista also teaches designers how to turn their creative skills into a thriving business—through templates, courses, and behind-the-scenes strategy. When she’s not designing, you’ll find her chasing sunshine, color palettes, and gluten-free pizza.
Explore website templates and free resources at daveyandkrista.com.
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