BTB Episode 17: How to Use Pinterest to Increase Brand Visibility & Website Traffic

Today’s guest is Vanessa Kynes. Vanessa is a Pinterest Marketing Strategist for creative small businesses. She helps businesses grow using Pinterest by implementing strategies to increase visibility and website traffic. And during today’s interview we’re covering just that: How to use Pinterest to increase traffic to your website and grow your business.

Find it Quickly:

• 2:10 How Vanessa became a Pinterest Marketing Strategist
• 6:27 The biggest benefit when people use Pinterest correctly
• 9:46 Advantages of Pinterest and opportunity in Pinterest versus Instagram, Google, etc.
• 15:23 The Pinterest Smart Feed
• 16:41 What to put in your Pinterest Business Profile
• 17:22 The three most common mistakes people make on Pinterest / Best image ratio for Pinterest
• 18:53 An easy-to-implement tip to get people to click-through on Pinterest to your website.
• 20:51 Finding the right keywords on Pinterest
• 26:57 How consistency leads to more visibility (and a tool to help)
• 31:16 Pinterest Strategies for 2018
• 34:45 Do followers matter on Pinterest?
• 37:00 Creating multiple pins for the same post.
• 38:41 What kind Pins work for Vanessa.
• 40:40 Where to use keywords besides pin-descriptions (and how many keywords to use)
• 44:00 What are some ways to make a website Pinterest Marketing friendly?
• 46:03 Tips specifically for wedding photographers.
• 49:53 Creating a Tailwind Tribe

More about Vanessa:

Vanessa is a Pinterest Marketing Strategist for creative small businesses. Using YouTube and her blog, she helps creative small businesses blossom by creating traffic-generating Pinterest strategies to increase their visibility. Juggling the demands of her own budding business with those of family and home, she specializes in efficient productivity, making the most out of every moment, and every pin! Hailing originally from the great state of Texas, she has lived in two foreign countries and enjoys traveling with her three sweet daughters and memory-seeking husband while residing in the Pacific Northwest.
Website | Instagram | Facebook | Pinterest

Resources Mentioned in the Episode:
Pinterest Start Guide
How to Use Tailwind Course

Previous Episode: Buddy Powers – How to Start a Wedding Venue