Build Your Website & Brand

We’re coming up on the end of the year, and even if you’re not planning on redesigning your website, all websites could use a yearly refresh. These are five easy tasks you can do on your website that will 1) give it a fresh look without a time-intensive redesign, and 2) set you up for […]

One element many people have LOVED adding to their websites is an auto-updating Instagram feed. Up until now, if you’re a Showit user, we’ve either had to use a finicky third party app that costs money or use static images that link to Instagram and only look like a feed.  BUT Showit just rolled out […]

If you’re working on your website or brand but aren’t sure how to find the perfect colors, this post is for you. We’re going to walk you through the exact steps we use to generate color palettes for our clients plus share a few free online methods. So what is a color palette? A color […]

We’ve all heard that brands are important, but with so much content out there about brands, it can be hard to figure out exactly what a brand is—let alone how to come up with a solid one for your business. Is a brand just the logo or the fonts you use? Is it your website? […]

After building and reviewing hundreds—if not thousands—of websites, we’ve found there are a few common mistakes that people make when DIY-ing their website. These are the five conversion website mistakes that we most commonly see on DIY websites.

Today we’re going to give you a behind the scenes look at everything that goes into a subscription box website, specifically a look at the different tools and integrations we’re using to make sure as much of our workflow as possible is automated.

The web has come a LONG way in the past several years, but there may still be some things your site does that you just don’t know about yet. As always, we recommend adding new features with intentionality and considering the impact that they will actually have on your ideal client. For example, if background videos don’t make sense on your site, skip them!

A few weeks ago in our Branding 101: How to Define Your Audience post, we shared about the importance of choosing a very specific person to serve. Today we want to take that concept a step farther by talking about your brand’s position statement. A brand positioning statement is a short statement that explains what […]

I’m going to let you in on a secret: if you want to get good reviews for your business, you need to ask! Our team tries to share testimonials on social media about once a week and although occasionally people take the time to email us reviews or tag us on social media, most of […]

Google has announced that they will start rolling out a major page experience update throughout this summer 2021, starting in June and completed sometime in August. If you haven’t heard of this page experience update, which includes Google’s new Core Web Vitals initiative, you’ll want to keep reading.

When it comes to creating a logo, a lot of new business owners tend to overthink things. They look at brands like Amazon with the arrow that not only represents their quick ship delivery service but also mimics a smile (indicating customer satisfaction,) and think that in order for their business to be successful, they […]

Congratulations! You’ve managed to turn your love of taking pictures into a photography business. You’ve likely photographed family and friends and maybe even booked a few paid shoots from social media, but now you’re at the point where, in order to really grow, your business needs an online home. There are loads of resources out […]

One of the biggest mistakes we see businesses make is trying to create a brand based on their own interests. We’ve fallen into this trap before ourselves. Our business was new and we weren’t really sure what the visuals should look like, so we mixed a few our favorite colors with a few of our […]

Krista discusses 5 tools to optimize your website and your website’s health. One of those tools is related to a big announcement by Google.