Sleep consultant Becca Campbell of Little Z Sleep shares how she scaled her business through creating online course.
Today we are chatting with sleep consultant Becca Campbell of Little Z Sleep. Becca helps parents get sleep through teaching them how to train their babies how to sleep through the night.
While we do find some time to chat about some sleep training tips (and Krista and my current struggle in moving Jack from 2 naps to 1 nap), we spend much of the episode learning how she built her business, and we chat about how she moved from 1:1 service model to a 1:many online course model. We cover how she used her 1:1 experience, what steps she took before creating her online course, and how through creating online courses she’s able to better serve her clients.
Find it quickly…
2:26 – How did Becca get her start with sleep consulting?
6:33 – How did she find her first client?
9:01 – What was the pitch?
10:54 – What did the pricing process look like after the first client?
16:04 – The 1:1 client work to 1:many online transition process
20:02 – How to adjust for the online courses
23:07 – Is there more and better support through the courses?
26:27 – Why a podcast helps to market the business
30:01 – What’s on the marketing horizon?
32:17 – Best tips for parents regarding a good sleep routine
More about Becca:
I’m Becca Campbell, wife to Chad, mom to Ellie & Hattie and Pediatric Sleep Consultant at Little Z’s Sleep! I teach tired parents how to get their babies, toddlers, and preschoolers to sleep all night long. Through online sleep training courses and personal coaching, I’ve helped thousands of families around the world make sleep a thing in their home!
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