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How to Set up Your Business for Financial Success in 2025

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Interview with Shanna Skidmore

"When you go into the year with a plan for your money, there's so much peace of mind."

If organizing your business finances is on your to do list for the year, today’s episode is for you. I’m chatting with money expert, Shanna Skidmore, about how to set your business up for success this year.

Today’s episode is sponsored by BDOW!, formerly Sumo, the very best intelligent form and pop-up tool for your website. Deliver the right message, to the right visitor, using our advanced targeting rules. Whether you want to display a pop-up to only new visitors, or generate a unique discount code for those who subscribe to your list, you can get the job done using BDOW!

One of my personal favorite features is the Showit tab function. Basically how this works is when visitors close the pop-up, it minimizes to the bottom of the page so that visitors can open it back up if they’d like, but it also remains out of their way while they browse. You can check out how that feature works over at the Davey and Krista website.

We’re diving into

  • ways to effectively budget as a small business owner
  • which numbers you should be paying attention to
  • how to avoid common financial pitfalls

We also share a few of our favorite business tools that make money management more simple.

And if you happen to listen to this episode the week it comes out, Shanna is teaching a free class on Thursday, January 23rd, to help give you a Financial Fresh Start. I’ll include a link in the show notes.

Disclaimer: I am not a financial expert and the information shared during this episode is for informational purposes only and not for purposes of providing accounting or financial advice. You should contact a financial expert or accountant to obtain advice with respect to any particular financial issue or problem.

More About Shanna

Shanna Skidmore is a business strategist and financial coach. Nicknamed the “dream-releaser” by her clients, she helps entrepreneurs make money doing what they love by building profitable & sustainable businesses. For the past 12 years she has been immersed in the world of small business development and finance. By studying patterns of success, she now coaches and consults with creative entrepreneurs on business principles she found to be key indicators of success. Her background in finance, psychology, and art have allowed her to marry the world of business and creativity. Her greatest joy is watching others transform their stories and build businesses & lives they love!

0:00 – Intro
7:47 – What are some ways businesses can be more effective with their budget?
11:20 – Is it better to write it out on paper or online?
14:07 – Do you adjust the budget throughout the year?
16:02 – Are there other common mistakes you see people making?
19:52 – How are you motivated?
22:13 – Do you have any favorite resources to recommend?
33:03 – What are some numbers people should be tracking?
41:12 – What is the best way to close the banking books on 2024?
45:54 – How can creative business owners stay motivated and disciplined throughout the year?

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