4 Tips for Higher Converting Copy

“Repetition is the pro move…”

Today’s guest is copywriter Jessica Jordana, and she’s here to share her thoughts on artificial intelligence and what she thinks it means for business owners, things she wish people knew about copywriting, and 4 tips for higher converting copy.

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Jess Jordana is a copywriter (a.k.a. heart translator) who helps creative business owners turn their passion into words people actually “get.” She runs Jess, XO, a copywriting agency for creative entrepreneurs and is the founder of The Promptlate® Shop. She drinks iced coffee all year round, and firmly believes if date night isn’t tacos, you’re doing it wrong. She couldn’t do a day in business without her cute hubs (Presley), her brand new baby girl (Parker Jane), and her doodle pup (Joey Tribbiani). She’s worked with solopreneurs to organizations and businesses like The Rising Tide Society, The GUIDE Culture, CEO School, The Social Bungalow, and Davey and Krista (wink, wink). She’s a brand new mama and is so grateful to be able to navigate what building (and re-building) her dream business can look like in balance with building her dream life.

Find it quickly here (in the podcast):

0:00 Intro
05:22 AI has the capacity to reason on our behalf
09:17 With regards to ChatGPT, what you get out out of it, is only as good as what you put into it
13:43 ChatGPT can be used to generate ideas but it’s essential to be able to cultivate what makes it a good idea for you
19:57 A copywriters job is getting people to trust you and then to take action
20:52 Conversion needs to happen consistently and holistically if we want the point of sale conversion to be strong
22:12 What are some things you wish clients knew about copywriters?
22:24 Repetition is the pro move it’s not a copout
24:35 Consistency builds trust
25:26 Connection is the conversion long game
26:15 Copy, at the point of conversion, is not necessarily going to save a business
28:28 It’s not realistic, for most businesses, to hire a copywriter for everything you need copy for
29:09 What would you recommend for people building basic copywriting skills on their own?
29:58 Tip #1: Learn how to manage your brain
32:45 Tip #2: Learn how to sound like yourself
34:11 Tip #3: Have a list of your offers, what they are and who they’re for, with small tidbits for each offer
35:44 What are your 4 best tips for copywriting?
35:58 Tip #1: Have a goal in mind
37:14 Tip #2: Cultivate action before the sale
40:55 Tip #3: Focus less on saying it differently and more on meeting your ideal client in the moment
43:04 Tip #4: Ask clearly and remind them of the reason

Previous Episodes with Jess Jordana

BTB Episode 122: Writing Sales Pages that Sell
BTB Episode 66: 5 Tips for Writing Website Copy Quickly
BTB Episode 121: Tips for Creating an Engaged Email List

Resources from the podcast:

3 video series on how to find your brand voice
ChatGPT
Dall-e
Jasper AI
Dave Ramsey
Promptlate Shop
Jess Jordana
10 things I’m afraid to tell copywriters