BTB Episode 121: Tips for Creating an Engaged Email List

“You can take a piece of content and either tell a story about how it came about or go a little bit deeper with it or explain something that has changed in your mind about it or how somebody used it or whatever and you can really utilize a lot of the content that you’ve made for years in your business before and that can kind of get your juices flowing on what to send people as well.”

Introduction

Copyrighter Jess Jordana is back on the podcast to chat about email marketing. We’re covering email platforms, the kinds of emails that people should be sending to their list, and tips for writing engaging emails. If you aren’t familiar with Jess you want to go back to episodes 42 and 66 for some more great content and to learn more about Jess trust me your website will thank you for it.

Find it Quickly

• 2:30 – Why you should start a mailing list
• 7:26 – Tools to create a mailing list
• 11:49 – Building a Freebie for your mailing list
• 16:00 – Nurture Sequences
• 19:20 – Creating email content
• 23:44 – Repurposing Content
• 26:11 – Importance of the call to Action
• 27:00 – Tips for writing engaging emails
• 33:01 – How often you should be emailing your list
• 35:57 – Tips on Email Sender Name

Resources

• How to Craft an Evergreen Email Marketing Sequence
• ConvertKit
• Flo Desk
• Active Campaign
• Kartra
• Flodesk vs. ConvertKit – Comparing Email Platforms

More About Jess

Jess Jordana is a copywriter (a.k.a. heart translator) who helps creative business owners turn their passionate mumblings into words people actually “get.” She drinks iced coffee all year round, and firmly believes if date night isn’t tacos, you’re doing it wrong. She couldn’t do a day in business without her cute hubs (Presley) and pup (Joey Tribbiani). She’s worked with everyone from solopreneurs to organizations like The Rising Tide Society and The GUIDE Culture, but her most impressive accomplishment is surviving teaching in the high school classroom and getting to meet her former students for coffee when they come back from college.

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