“I think if you’re wondering do I need a sales page typically what people need sales pages for are one to a few or one to many kind of offers so whether that is a digital product that needs a little bit more explanation like the promptlates do or like a group program or a master mind or something like that you’re going to want sales page so that you can have the real estate to really coach people into that decision.”
Introduction
Copywriter Jess Jordana is back on the podcast to chat about writing sales page copy, we actually recorded this episode when we recorded our last episode together and I’ve been really excited to share this one with you. We get to what I think are going to be some really helpful tips for crafting sales page copy but even if you’re a services provider or you sell products these are tips that you’re going to be able to use to level up your services pages and your product pages too. If you’re new to the podcast check out a few of the other episodes where I interview Jess she always brings excellent insights to the topics we discussed and keeps it super practical.
Find it Quickly
- 7:23 – What is a Sales Page?
- 11:50 – Where to start when creating a Sales Page
- 16:20 – Why the Offer is important
- 17:37 – Elements for the Sales Page
- 20:16 – Important Pieces in the Core Piece on your Sales page
- 22:48 – Social Proof
- 26:08 – Understanding the different buying styles
- 30:15 – What service bases businesses can learn from an effective sales page
- 34:20 – Deliverables on Service Pages
Resources
More About Jess
Jess Jordana is a copywriter (a.k.a. heart translator) who helps creative business owners turn their passionate mumblings into words people actually “get.” She drinks iced coffee all year round, and firmly believes if date night isn’t tacos, you’re doing it wrong. She couldn’t do a day in business without her cute hubs (Presley) and pup (Joey Tribbiani). She’s worked with everyone from solopreneurs to organizations like The Rising Tide Society and The GUIDE Culture, but her most impressive accomplishment is surviving teaching in the high school classroom and getting to meet her former students for coffee when they come back from college.
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