Tools & Resources
The exact tools we used to Run Our Business
Tools & Resources
Whenever we travel, we always try to get local recommendations from friends. Because while there is magic in stumbling across an undiscovered gem of a restaurant, sometimes you (quickly) find out that there's a reason those tables were empty...
Advice from friends can save you time, money and your stomach from the occasional bout of food poisoning.
We’re here to help your business succeed in whatever way we can. That's why we’ve gathered our top free resources and favorite tools in this comprehensive list. Most of these are tools we use to run our own business.
We hope you find our favorites so helpful that they soon become your favorites too.
Save time (& energy)
NEW AROUND HERE? CHECK OUT THESE POPULAR FREEBIES.
The Freebies
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Stop guessing with your website. You may be great at what you do — but if your site isn’t bringing in aligned inquiries, it’s probably missing a clear strategy.
Grab Your Guide
Charging $500 and $5,000 has almost nothing to do with how good you are.
Grab Your Guide
Scroll-stopping social media templates… easily editable in Canva and perfect to show off a new website, project or blog post.
Grab Your template
It’s a ready-to-use landing page for Showit or Elementor designed to help you start capturing leads.
Grab Your Guide
With hundreds (if not thousands) of fonts in the Canva library, it can take some time to find the gems among the weeds.
Grab Your Guide
Steal 101 designer-approved color palettes to create stunning designs without the frustration of colors that don’t look quite right together.
Grab Your Prompts
Grab our 20 best prompts to streamline your content creation while still keeping your brand voice & reaching ideal clients.
Grab Your Guide
Learn how to unite your entire online (and physical) presence to present a cohesive brand that appeals to your ideal client.
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Designers - craft the perfect questionnaire to kick off the design process in a way that makes clients feel understood and valued.
Grab Your Template
Create SEO optimized content using the exact template we use with our team to generate hundreds of inquiries and more traffic.
Grab Your Guide
Launching a new website is a lot of work. Stay organized and make the most of your launch using this checklist.
Grab Your Guide
We took some of our favorite Google font combinations and added them to a Canva template to make using them in your next project a breeze.
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Copywriters
SEO Tools
Books
Business Tools
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AVAILABLE FOR
Learn how to create and optimize content for conversions on your website. We take complicated subjects like content creation, keyword research, and search engine optimization, and break them down in easy, bite-sized pieces you can understand. And best of all, we give you a strategy you can implement in your business.
Learn SEO
Save 50% your first year
A truly easy-to-use email builder for beginners and pros. Send beautiful emails people love to get and create simple checkout pages.
Save 20% on BDOW!
Want to generate more leads and sales on your website? Try a BDOW! pop up. This easy-to-create, highly-targeted pop-up quickly made us $10k on our website.
Get 30 Free Days
The drag-and-drop, no code website builder for photographers and creative professionals.
The tried and true resources we use to run our business. You’ll find everything from website platforms to email marketing and business tools.
Business Tools
THE DETAILS
You can't go wrong with fonts from Jen Wagner. We use her fonts on this site + we've liscensed several for our templates.
THE DETAILS
Not in a place to hire an attorney to create a custom, legally-sound contract for your business? No worries! Paige is the one we trust with our own contracts!
The Details
Manage projects, build client relationships, schedule appointments, and create workflows to automate the entire process.
THE DETAILS
With Ashlyn Carter’s copywriting templates and resources, this will be your reality. Enjoy your ticket to strategic, elevated copy that resonates with dream clients.
THE DETAILS
Why take hours to create styled stock photos for your brand when Elevae does this so well? You’re right—there’s no good reason.
The Details
The email marketing platform that we use to send marketing emails. The app makes it easy for anyone to get started, but has the horsepower for experts.
THE DETAILS
We use Crisp to add a chat for quick pre-purchase questions to our shop. It adds a personal touch to the shopping experience.
Get $100 for joining
Gusto helps us manage payroll as well as payroll taxes. We also used their marketplace to find our health insurance.
THE DETAILS
We use this tool to schedule social posts, house videos and streamline our postings across platforms.
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A podcast devoted to helping service-based businesses build their brands and find more clients.
listen to the Brands that Book Podcast
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Read the post —
There’s a moment that happens when you’re working on your Squarespace site. You’re customizing a page, trying to get an image to sit exactly where you want it, and you realize: this template just isn’t going to let me do what I’m picturing. It’s not that Squarespace is bad. It’s a solid platform that works […]
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You built your first website on Wix. It was easy. It got the job done. And for a while, it was enough. But now? You’re feeling the ceiling. The design limitations. The SEO frustrations. The templates that all kind of look the same no matter how much you customize them. You’ve heard about Showit. You’ve […]
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There’s a receipt in my inbox from a few years ago that I still think about. Deadline Funnel: several thousand dollars a year. Proof (the social proof pop-up company, also called Pulse): a few hundred a month. And a third tool for discount code pop-ups that I kept switching between before finally giving up on […]
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Don’t leave your SEO strategy up to chance. Surfer will give you an SEO workflow to boost your organic traffic, increase your visibility, and improve your rank.
More Details
I think the free version of RankMath is the very best FREE SEO plugin available. If you don’t have the money to invest in a pro SEO plugin, check out RankMath.
SEO Tools
Some of the links on this page are affiliate links. That means, we get a small commission if you purchase through this link. However we make it a point to only share tools and resources we truly love and use.
THE LOW DOWN on this page:
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Most nights you'll find us with a book in our hand. Here are a few that changed the way we think about our lives and business.
The Ultimate
Reading List
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Your website should be bringing in clients while you sleep. If it isn't, it's probably missing a clear strategy — and this free guide shows you exactly where to start.
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