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BTB Episode 94: Turning a Service Into a Product

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Interview with Dani Stringer, KidNurse

"When I sat down to start writing the curriculum, I really asked myself, “If I had unlimited amount of time and I was sitting in an exam room with a mom, what would I teach them about this?”


Dani Stringer of KidNurse, joins me on the podcast today to discuss building an online community and becoming an online educator. It’s always interesting chatting with someone who is taking something that’s typically a service and has turned it into a product.

She chats with us about how she’s built her community and eventually created her first online course. There’s a lot of great insight in this episode, regardless of whether or not you have plans to launch an online course.

More about Dani

Dani Stringer, MSN, CPNP, PMHS is a pediatric nurse practitioner and founder of www.kidnurse.org. Through KidNurse, she has educated millions of parents about children’s health and recently launched the MomNurse Academy, an online course to help moms confidently take care of sick little ones at home. Dani is most passionate about teaching parents science-based pediatric information. At home, you can find her happily wearing yoga pants and drinking too much coffee, with a stack of pediatric textbooks always within reach. When she is not reading, writing, and teaching parents, Dani is with her amazing husband, Daniel, and they are likely spoiling their highly-loveable goldendoodle, Abby.

Website | Facebook | Instagram | Pinterest

2:00 – Dani’s story
7:45 – What Mom Nurse Academy is and who it is for
9:55 – Deciding to create her course
15:20 – Determining what content to create
17:00 – How blogging and her Facebook group impacted her course
18:56 – Tips for launching and marketing her course
22:40 – Building an email list
29:15 – Tips for becoming an online educator

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