In today’s episode I’m sharing what I think are the principals for creating a stellar ad campaign on any platform. This is from the outline of a presentation that I gave at Spark Conference (Showit’s conference) in November 2022.
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Find it quickly here (in the podcast):
05:40 You can create an ad for ANY digital platform using these simple principles
07:07 Set a low budget if this is your first time playing around with ads
08:24 Ads are great for any high volume business
10:41 Create a client avatar
11:50 Generic copy won’t catch the attention of your ideal client avatar
13:03 Focus on the benefits not features of working with you
16:24 Start with the headline, write the copy, then go back to the headline
19:22 The creative detail is what catches people’s attention
22:24 You don’t need to learn all the platforms at once when running ads
23:08 Generate leads from ads then nurture them over email
25:39 Set up tracking properly with the proper pixel on your platform
Resources from the podcast:
Spark Conference 2024
Till Agency
Free Canva Templates
How to Create Pinterest Graphics
Lead Magnet: How to Create and Send
Install Facebook Pixel
Davey is the co-founder of Davey & Krista, a creative studio known for high-converting Showit website templates crafted for photographers, creatives, and entrepreneurs. He helps businesses craft an answer to that question and then develops a strategy for communicating it. After years of running agencies that have managed millions in ad spend, he’s seen firsthand the power of effectively answering that question.
Explore website templates and free resources at daveyandkrista.com.
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