In today’s episode I’m sharing an overview of what our process looks like for creating a piece of content that ranks on Google for a keyword that we’re targeting. This is from the outline of a presentation that I gave at Spark Conference (Showit’s conference) in November 2022.
You might also be interested in our guide to optimize your Showit website.
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Find it quickly here (in the podcast):
2:51 This is the approach we take to rank a page on google with SEO
4:44 Start with topic and keyword research
12:45 The next step is to develop content
15:01 Optimizing content from the top to the bottom of page
15:36 Meta description is the text under the title in google search
16:43 Review heading tags, (H1, H2 and H3 formatting)
17:37 Create more helpful infographics and images
19:09 Create systems for optimizing and sharing the post
21:10 Having back links, also called external links, help with engagement
21:39 Internal links connect one page on your website to another
Resources from the podcast:
Spark Conference 2024
BTB Episode 146: How to Optimize a Google Business Profile for Local SEO
5 Steps to Improve SEO on your Website
RankMath vs. Yoast vs. SEOPress: Which SEO plugin is best?
SEO Course – Showit
ConvertKit vs Flodesk (read) (watch)
Venue Landing Page template
The Two Step Formula for Powerful Marketing